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DECIEM The Abnormal Beauty Company

ID | 6180


DECIEM (The Ordinary, NIOD, & More)


Attribution Period (Cookie Length)

30 Days

DECIEM The Abnormal Beauty Company Affiliate Programme

DECIEM is a science-first, humble and happy umbrella of good beauty brands like The Ordinary, NIOD, and more. 

DECIEM was founded in 2013 by “the beauty world’s most exciting disrupter”, Brandon Truaxe. During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency, or insight when beauty products were being developed.

That’s why each product concept begins in our lab and not in a marketing department. With a dedicated commitment to innovation, our lab is made up of 25 (and growing) happy Biochemists who are continuously exploring and creating to bring the world more good things.

We are "The Abnormal Beauty Company".

Our Brands:

The Ordinary: An evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honorable prices. The Ordinary is "Clinical Formulations with Integrity".

NIOD: An evolving collection that was born out of fascination with new dermal technologies, and with a commitment to true quality and innovation. The line aims to be at the very edge of skincare science, offering the latest advancements in skincare. All NIOD formulas are focused on optimizing skin health, and are continuously updated to reflect the changing skin technology space by DECIEM’s in-house lab.

Commision Structure:

All our sites lead into the same DECIEM basket during checkout. Although commission may vary from brand to brand, any purchase across all our sites go into one basket, and will earn commission. This gives you the flexibility to talk about all brands, or to focus on a specific brand. If a customer then chooses from our other brands, you still benefit. While our program is based in the UK, it operates for all global publishers where AWIN has a presence.