The better way to choose and buy your new car. Take a look at our road tests and buying guides, then sign up, compare offers from main dealers, and buy direct. No hassle, no haggle, just a great deal.

Primary Region

United Kingdom


Carwow Affiliate Programme

What is carwow?

We make choosing and buying your perfect car easy and enjoyable. Our top-rated local and national dealers will send you their best offers to compare – meaning you get the car you want, from the dealer you like best, at a price that’s right for you.

Once the customer chooses a car and signs up to carwow, they can compare offers by price, location, and dealer ratings and reviews. The buyer deals direct with the dealer, confident they already have the dealer’s best offer upfront.

This is great news for dealers too. This new approach to car buying introduces them to more potential customers, helping increase sales, reduce costs and improve their stock turnover. A better experience for everyone.

We charge dealers based on the volume of sales that we provide them. We never charge users anything, whether they buy a car through us or not!

Since we started £1B+ worth of cars have been bought via carwow, helping consumers save £100M+.

What you can expect

Content and tools

  • Programme run by in house partnership team
  • Tool kit of assets for your site created by our in house digital design team

  • Newsletters letting you know about new offers and content

  • Support to develop content relevant to your audience - contribute to blog posts with specific info or stats

Commission rates

We only get paid when a dealer sells a car through carwow, and we’ll share that commission with you for every confirmed sale made via an affiliate link

Potential to earn £50 - £100 per sale

Please get in touch to discuss bespoke rates

What we look for in an affiliate partner:

  • A fully functional website, unfortunately sites under construction can not be considered

  • Strong content focus in the verticals of motoring, lifestyle or sport preferred

  • UK based audience, with content in English

  • Designed to a good standard

  • In keeping with the quality and relevance of the brand

  • Have up to date content on site

  • Any sites with IP addresses outside of the UK, will be considered on an individual basis

We will review each application and aim to get back to you within 7 working days.


Validation process

We operate on a standard last click model to track signups and allow 90 days for that customer once signed up to convert to a sale.


If you’re interested in a partnership that requires product integration please get in touch with

We’re always interested in hearing from like minded companies to explore new ideas and opportunities.