Summary compares deals and allows customers to save on millions of package holidays, cruises, UK breaks and more from leading travel companies. We don't rely on purchase and pay our affiliates for all clicks and calls they generate to our partners.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days Affiliate Programme

Why We Exist, part of icelolly Marketing Limited, is a UK-based holiday price comparison website and deals platform. With more than 20 million visitors each year generating over 40m search queries and one of the largest social followings in travel, allows customers to compare and save on millions of package holidays, cruises, UK breaks and more from leading travel companies.

Named the UK’s fastest growing holiday comparison website according to Hitwise,’s growing stature as one of the UK’s leading travel brands is recognised by customers and the industry alike. 

icelolly’s ambition to simplify what can be a complicated and frustrating process for many by inspiring holidaymakers and putting fun and personality into holiday comparison. It remains utterly unbiased and is entirely focused on offering each customer the very best deals in the market to suit all needs and budgets.


Why Join The Affiliate Programme

Our low risk Affiliate Programme is for anyone who would like to be associated with and earn some extra money through their website or blog. As customers can’t return our stock, your commission is guaranteed as long as your site drives a call or click to our travel partners and all correct tracking is in place.

We’re also very flexible to work with so if you need any help or supporting content like bespoke banners, please let us know. For example, if you have specific pages on your site that you want to display the affiliate banner on, or if there’s a certain destination you think would fit better with your website or blog, we'll try our best to meet your needs.


Our Commission Structure

Since we are a price comparison site, you'll be happy to know that your visitors don’t actually need to book a holiday for you to earn commission!

It’s enough for them to just make a phone call to enquire or click on the “View Deal” button.

We pay for two different type of leads:

  • £4 per outbound call – conversion highly variable per affiliate and dependent on how relevant your audience is;
  • £0.10 for each visit to our partners website (outbound click from us to third parties), and conversion there is much higher. To give you an idea, the top affiliate converts their clicks to our website at 85%.

Please note that all commission will be validated within 20 working days.


Service Offering

  • An representative will be available to you during business hours for support and recommendations on your affiliate programme with us.
  • will provide the best possible deals for your unique audience.
  • Changes to our affiliate offering will be communicated to all affiliates at the earliest possible opportunity.
  • For active affiliates which drive a decent level of traffic, our team is able to help create banners and other reasonable promotional material on request.


Affiliate Terms and Conditions

As with most things, there are some criteria that affiliates must adhere to in order to be part of our programme.

We don’t accept sites that contain:

  • Gambling or contraband.
  • Explicit adult content or foul language.
  • Strong political views or expressed opinions.
  • Discriminatory material (on topics such as, but not restricted to, religion, gender, race, age or nationality).
  • Illegal material or violence.


PPC Policy

Do not bid on our brand name or variations of our brand name. If you’re part of our affiliate programme, please negative match the following terms:

  • "icelolly"
  • "ice lolly"
  • ""
  • ""

Do not use our URL ( in your ads.

Do not drive PPC traffic directly to our site.

The latest version of our brand guidelines can be found in the documents section of our profile on Affiliate Window, where you can also find logos and banners for you to use.