ATG Tickets is part of Ambassador Theatre Group - the largest in the UK. We have 39 venues across Scotland and England, including 12 in The West End. Customers will be booking direct with the theatre so we guarantee a choice of seats, prices and low fees

Primary Region

United Kingdom


ATG Tickets Affiliate Programme

ATG Tickets is the UK's leading Theatre, Arts and Entertainment Ticketing operations, selling over 10 million tickets per year. We are a division of Ambassador Theatre Group Ltd (ATG). Founded in 1992 we have grown to be the largest in the UK with 39 venues across the country and we have recently acquired the largest theatre on Broadway.

In addition we are an internationally recognised producer with shows in London's West End and touring the UK, North America, Europe and Australia. Recent and current productions include 9 to 5 The Musical (West End), Glengarry Glen Ross (West End), Priscilla - Queen of the Desert (UK Tour), The Book of Mormon (co-production - West End ) and 10 Pantomime and Christmas Shows.

Customers booking on (via our affiliates), will find an easy to use booking process, direct into the venue Box Office. We guarantee a great choice of seats and the ability to pick from plan on most events. In The West End we have low or minimal booking fees compared to most ticket agents.

ATG operate venues in these UK towns and cities -

Aylesbury, Birmingham, Brighton, Bristol, Edinburgh, Folkestone, Glasgow,Liverpool, Manchester, Milton Keynes, Oxford, Richmond,  Stoke on Trent, Sunderland, Torquay, Wimbledon

In London's West End we operate 9 venues, including Apollo Victoria (Wicked), Lyceum (The Lion King), Phoenix (Come From Away), Piccadilly (Curious Incident) and Savoy (Dreamgirls)

We pay our affiliates 5% commission for each ticket sold and look forward to working with you. Please note voucher code affiliates are offered 2% commission and cashback affiliates are offered 5% for West End performances and 1% for regional. 

Please note, a 3% commission rate applies for purchases of Disney's The Lion King at The Edinburgh Playhouse.

Commission Exceptions/Non-commissionable products 

We are not able to pay commission on 3rd party product, Gift Vouchers, ancillary products (e.g. lounges and any non-theatre shows (eg. arenas) that we are selling. We are not able to pay commission to customers who are ATG Theatre Card members who do not pay any booking or transaction fees, further to this we do not offer commission on any sales purchased during pre-sale periods. The commission calculation excludes any booking or transaction fees and any per-ticket restoration levy in addition to VAT and is only valid on ticket purchases from the point of General On Sale.

Booking Fees

Booking fees may be higher to the public on certain shows, when booked via an Affiliate channel.

Voucher Code Publishers 

All affiliates must only promote discount codes given to them directly via the Affiliate Window /Silverbean.

 Any affiliates promoting codes which have not been supplied to them directly, will have the sales made using these vouchers reversed. It is the affiliate’s responsibility to remain up to date, and work in accordance with any changes and/or recommendations. Affiliates must not reference generic discounts off at ATG Tickets such as “£10 off Tickets”, “£15 Mondays” or category specific pricing points such as “VIP Tickets from £40”. Any publisher found promoting against terms will have their commissions revoked.


An affiliate shall not, without the written consent of ATG use any ATG Intellectual Property Rights, including ATG Names or any confusingly similar name or show name. The affiliate cannot promote via ppc to support marketing activities and any show name based url’s will not be permitted.

If an affiliate is found in breach of the above they will be removed from the program with commissions revoked.