OYSHO is an international sport and leisure brand committed to innovation, quality and sustainability.We offer a wide variety of technical collections designed to achieve maximum performance and comfort during sports practice.
OYSHO is an international sport and leisure brand committed to innovation, quality and sustainability. We offer a wide variety of technical collections designed to achieve maximum performance and comfort during sports practice. In addition, our free-time collections are dedicated to functionality and versatility, adapting to any situation and need. At OYSHO, our focus on sport and an active lifestyle motivates us to continue innovating and improving to always offer the best to our customers.
Concept and business model
The core values of the brand and its collections are based on four cornerstones: innovation, technicality, functionality and sustainability. OYSHO offers collections for everyday life at affordable prices by following the latest fashion trends.
OYSHO’s target market is people between the ages of 25 and 45; they’re self-assured, stylish and unique, valuing innovation, quality and sustainability in fashion.
All collections are designed at the brand’s headquarters in Tordera (Barcelona). Every season, a team of international designers who specialise in different product segments work on developing new collections. OYSHO currently has five different product lines: - Sport - Swim & Beachwear - Weekend - Accessories - Footwear