Welcome to The AA's UK affiliate programme
Share in the success of one of the UK’s most recognised brands.
Why insure your car with the AA?
- The AA is trusted by over 16 million car, home, travel and breakdown customers throughout the UK*
- AA comprehensive car insurance has been given a 5 Star Rating from Defaqto.**
- Stay on the move after an accident, no matter who's at fault. Buy comprehensive car insurance from the AA and you'll get a courtesy car while your car is repaired by an approved repairer.
- Our uninsured driver promise means you’ll keep your no claims discount and pay no excess if an uninsured driver hits your car and it isn't your fault.***
- UK claim line that’s available 24 hours a day.
- Comprehensive car insurance gives you £5,000 personal accident cover (£7,500 if you’re an AA member).
*Correct as at June 2022.
**Defaqto is a financial information business, helping financial institutions and consumers make better informed decisions
*** Comprehensive cover only. This benefit will only apply if your insurer can establish that the accident is not your fault, and the driver of the other vehicle is identified and is not insured.
Additional Product Information
- Motor Accident Plan – get up to an additional £100,000 personal accident cover on top of any payment provided by your insurance policy, or any other personal accident and life insurance cover (up to £60,000 for named drivers).
- Excess Protection – you can claim back your excess on one insurance claim during the 12 months of your car insurance policy, even if you’re at fault or the other party involved cannot be identified.
- Motor Legal Assistance - get up to £100,000 in legal assistance to reclaim costs such as loss of earnings, compensation for injuries received in an accident, alternative transport costs and your car insurance policy excess. You also get a 24/7 legal helpline for advice on personal legal matters.
What our affiliates get…
The commission structure per sale:
- £35 commission per sale for non-cashback affiliates (new customers only)
- £20 commission per sale for cashback affiliates (new customers only)
- Advice and support from the Awin and AA ecommerce team to help improve your sales
- The opportunity to associate your website and business with the AA brand
Important Compliance Requirement!
Signing up to promote the AA’s brand within the affiliate channel you are agreeing to keep all AA related point of sale information on your site up to date. You must ensure that any listed prices/discounts/content is updated within 7 days from the date the changes have been communicated to you. Failure to update this information will lead to you being suspended from the programme. ***Please note*** The AA operates a strict two strikes and you are out policy. Regular audits are undertaken by both Awin and the AA to ensure compliance.
Important PPC Requirement!
Signing up to promote the AA’s brand within the affiliate channel you are agreeing their PPC terms and conditions. Please ensure you refer to the two documents within the profile documents tab and 1). Negatively match the listed AA key words attached in ‘Motor Insurance Negative Keywords’ – 2). Familiarise yourself with the AA’s PPC Keywords that you should NOT be bidding on Motor Insurance PPC Keywords. Failure to adhere to the AA’s PPC T&Cs will lead to you being suspended from the programme. ***Please note*** The AA operates a strict two strikes and you are out policy. Regular audits are undertaken by both Affiliate Window and the AA to ensure compliance.
If you have any questions about this programme or want to discuss joining any of the following programmes:
- The AA UK Breakdown Cover
- The AA European Breakdown Cover
- The AA Home Insurance
Please contact:
uk-theaa@awin.com
020 7553 0395
