The Aviva Car affiliate programme has a very strong commission offering for affiliates supported by a 30 day cookie duration.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days


Aviva Car Insurance Affiliate Programme

Aviva is the largest insurance services provider in the UK. As one of the leading providers of life, pension and general insurance products in Europe they are actively growing their businesses in Asian markets, Australia and the USA. Aviva aims for superior long-term investment performance and, as one of the UK's most financially strong investment companies; have the ability to deliver. Aviva’s size and efficiency give even greater opportunities to provide an extensive range of value-for-money, good quality products.


Aviva is the world’s sixth largest insurance group and operates in 27 countries. Aviva is to become the customer brand world thus enabling the company to compete even more effectively on a global scale for the benefit of customers, staff, business partners and shareholders.


Demographic insight for information purposes only – not to be used as site content


Aviva car insurance consumers typically have incomes in excess of 30k per annum with moderate levels of disposable income. They tend to be mixed communities of mid-nest* families with long distance commuters and older people, who have always been locally orientated to rural towns and villages. They tend to have a South Eastern bias. They are likely to be senior managers, small business owners, working in professional services or farming. They usually own 2+ cars per household. Popular car choices are mondeos and Peuogot 307s. They tend to live in detached houses on larger than average plots of land within rural towns and villages located towards the East Midlands and East Anglia.


*Mid-nest refers to more established families with one or more children aged around seven and upwards.


(Source: Goldman Sachs 2008)


About the Aviva Affiliate Programme


The Aviva affiliate programme has a very strong commission offering for affiliates supported by a 30 day cookie duration. Aviva is a well trusted and respected brand in the UK. The Aviva website offers a very strong site journey with a strong conversion rate, which are continually being optimised for affiliates via multi-variant testing, co-branded pages and much more.


The Aviva affiliate programme includes Car insurance, Home insurance, life insurance, pet insurance, Single Trip Travel insurance and Multi Trip Travel insurance.


About the Aviva Affiliate Car Insurance Programme


Below are some key benefits and USP’s for the Aviva Car insurance product, for signed off copy, please see the ‘Specific Terms’ section further down.


Car insurance sale – from £35 commission per sale

Van insurance sale - £35


  • Save up to 20% on comprehensive car insurance online
  • Named drivers can earn their own No Claims Discount (NCD) with Aviva, up to 70% discount when they take out a policy with Aviva**
  • Great deals for more experienced drivers
  • Great deals for couples who live together
  • Lower premiums for those who drive fewer miles
  • Keep your NCD safe with the Aviva uninsured driver promise
  • Multi-car motor insurance discounts


Use of Creative and Banners

Please note that if you are promoting any of the Aviva Insurance programmes via creative and are unable to refresh banners dynamically, you are required to use Aviva logos only.

All publishers should be using banner links. You can get these from the account manager for your specific publisher type.