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Anglian Home Improvements (Lead Generation)

ID | 3738


Anglian Home Improvements was established in 1966 and is renowned in the UK as the number one supplier of high quality home improvements.

Primary Region

United Kingdom


Anglian Home Improvements (Lead Generation) Affiliate Programme


Welcome to the Anglian Home Improvements Affiliate Programme!

Who we are:

Established in 1966, Anglian Home Improvements is renowned in the UK as the number one supplier of high quality home improvements, offering a wide variety of products for customers to improve their homes. With Anglian, you can be absolutely confident that there are no better products and our service really is second to none.

Why Anglian?

  • Trusted and recognised brand
  • UK's no.1 home improvements company
  • Market leading and bespoke products
  • The UK’s only fully integrated Home Improvement provider
  • Proud to carry the Made in Britain marque on all our products
  • Over 50 years of experience in home improvements

What makes us different?

We take the business of home improvements very seriously which is why we have voluntarily acquired accreditations from bodies such as Fenestration Self-Assessment Scheme (FENSA), and the Glass & Glazing Federation (GGF). Not all home improvement companies have these accreditations. For more information on our accreditations, please visit HERE

Our guarantees are covered by insurance and they will give our customers complete reassurance (unlike many other home improvements companies). If we ceased trading our customers’ window and door guarantees would remain valid.


Guarantees we offer:

  • A 10-year guarantee on parts and labour for all our windows, doors (5 years on garage doors) and conservatories
  • A 15-year guarantee on all our gas-filled sealed units
  • We are Members of the Glass & Glazing Federation (GGF) following the GGF’s Consumer Code of Good Practice
  • A free insurance-backed guarantee administered by the specialist insurance broker GGFi

For further information on the above, please visit HERE


About the Programme:

We are looking to develop partnerships with well-maintained quality websites and email partners, who will represent the brand and website to a high standard. We have regular interaction with our affiliates and encourage an open dialogue in order to discuss and realise opportunities to optimise our campaigns.

The programme membership is based upon brand and demographic fit, which will be assessed on an on-going basis. If any affiliate fails to meet the threshold for this then we will be in touch to discuss the partnership moving forward.



Anglian will pay commission for each unique and verified lead quote/appointment requests for the following products:

  • Double Glazing
  • Conservatories
  • Doors
  • Rooftrim
  • Windows
  • Garage doors
  • Decorative glass
  • Porches
  • Extensions
  • Orangeries
  • Timber products

For further information on the above please click on the Terms tab above.

Example Earnings potential:

Payment Tier CPE* Accepted Enquiries* Average Monthly Earnings Average Yearly Earnings
CPE £38 150 £5,700 £68,400

*Branded exclusive lead


Decline Reasons

Leads may be declined by Anglian Home Improvements for the following reasons:

  • Already Appointed
  • Cannot Cover Postcode
  • Cannot Offer Product i.e. Solar Panels
  • Did not request call back
  • Invalid Contact Details
  • Not homeowner
  • Repair only
  • Hoax
  • Duplicate

 For further information on the above please click on the Terms tab above.


Programme Benefits:

  1. Strong Conversion rates and high AOV due to the nature of the product
  2. Flexible methods of payments
  3. Bespoke creative ready for you to use or new creative upon request (Inc. dedicated landing page if volume threshold is reached)
  4. Opportunity for exclusive offers
  5. Experienced in house team who believe and understand the brand
  6. Experienced main Account Manager as point of contact
  7. Competitive CPE rates and tiered commission models available
  8. Regular Offers
  9. Monthly Incentives



All email HTML and banner creatives used for this campaign are Anglian approved and may change depending on seasonality and/or current offers so please contact the team for further information.

Banners may also be found in the banners and links section in your affiliate account.

Please ensure that before commencing work on this campaign you have the correct links and creative and that a preview is sent across to Awin for pre-approval before you launch.

You can review some of the most recent creative assets in ‘Documents’ tab above.

The team will supply assets to you in advance, if you are unsure please contact or call 0207 553 2481


Linking methods

All affiliates will receive their unique tracking link individually supplied by the team so do not use the link builder function on Darwin. Please contact the team at before commencement of campaign.

Please see example landing page HERE 

Please ensure a test submission has been carried out before launch of campaign. 


Terms and conditions

Anglian reserve the right to ask any publisher to pause within 48 working hours.

We reserve the right to remove any publisher found to be contravening the network or program terms and conditions with immediate effect. 

Please visit the Terms tab above for further terms and conditions information. 


Feedback or Questions

If you have any questions or feedback about the programme please get in touch with the team at