DFDS Seaways has been providing shipping services in the Scandinavian and North Sea region for over 140 years. DFDS Seaways operates 4 passenger ships covering the UK, Denmark, Holland & Norway


Attribution Period (Cookie Length)

45 Days

DFDS Seaways Affiliate Programme

DFDS - Ferry & Cruise Operator

A selection of Ferry Crossings, Mini Cruises, City Breaks, Themed Cruises and Holidays in Northern Europe and the Baltic.

We value the affiliate channel highly, and offer excellent commission rates, incentives throughout the year and keep you up to date with regular, monthly communications.

Commission (Paid on total order value):

  • 5% ​Mini cruise with accomodation
  • 7% Mini Cruises
  • 4% Newcastle to Amsterdam ​ferry crossing
  • 7% Dover to Dunkirk or Calais ferry crossing
  • 7% Newhaven to Dieppe ferry crossing

Cookie period: 45 Days
Average Conversion:5.64%
Average Order Value: £100
EPC: £0.18

Affiliates MAY NOT bid on any of DFDS brand terms on their paid activity. Brand bidding can result in affiliates automatically being removed from the %programname program. If you wish to undertake paid search activity please negatively broad match DFDS AND DFDS Seaways.

About DFDS 
DFDS provides a unique maritime experience for all guests onboard with an international level of service. Founded in 1866, DFDS has provided passenger ferry services for more than 145 years, with a fleet considered to be one of the largest in northern Europe.

The DFDS affiliate programme is for UK websites wishing to promote sea routes from Newcastle to Amsterdam, Dover-Dunkirk/Calais, Copenhagen to Oslo, Kiel to Klaipeda, Sassnitz to Klaipeda and Karlshamn to Klaipeda.

DFDS work with some great partners to form combined trips with Legoland, Center Parcs Europe, Novasol Cottages and more.

DFDS has won the World Travel Award for ‘World's Leading Ferry Operator’ in 2011, 2012, 2013, 2014 along with 'Europe's Leading Operator' for 2012, 2013 and 2014.

Become a DFDS Affiliate

DFDS offer a year-round product for a whole range of customers. We provide affiliates with incentives throughout the year, as well as opportunity to work closely with good performing affiliates to see their earning increase in relation to their promotional efforts. Previous activity has included Double Commission, Trip to the Affiliate Summit in Boston and race day events.

All affiliates on the DFDS Seaways programme will be contacted via email a minimum of once per month, detailing the latest creatives, products and offers, plus general affiliate news.

DFDS provide a range of regularly updated banners available in a minimum of four sizes promoting a range of products. These are available as GIF files and some campaigns include Flash files. Text links and deeplinking are also permitted.