Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
UA BRAND MISSION: To make all athletes better through passion, design and the relentless pursuit of innovation.
Under Armour’s sponsored athletes include Andy Murray, Michael Phelps, Jamie Roberts, Lindsey Vonn, Jordan Spieth and Tom Brady amongst many others. Under Armour also outfits Tottenham Hotspur to go along with being the official kit supplier for teams including Southampton, FC St Pauli, and ASM Clermont Rugby.
The company’s global headquarters are located in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China.
Products & Collections
Under Armour developed a diverse product assortment for men, women and youth to accommodate any season and temperature. Customers buy HeatGear® to stay cool and dry in hot weather, ColdGear® to stay warm when it’s cold, and AllSeasonGear® between the extremes. Using these technologies, the company’s product lines include: