House of Fraser is the leading retailer of designer brands with over 60 stores in UK and Ireland and a fantastic fully transactional House of Fraser website.

Primary Region

United Kingdom

House of Fraser Affiliate Programme

Hello, we're House of Fraser (fondly known by those who love us as 'HoF') and we've been on a mission to provide your heart's desires for more than 150 years. From humble Drapery Shop in Victorian Glasgow to internationally inspirational department store, we've come a long way and we're still making history every day. We're so much more than just a house; we're a whole universe full of your favourite things. 



Orders are delivered direct to your door or delivered free next day to one of our stores for collection.Our comprehensive delivery options include international delivery to more than 20 countries across Europe, the USA, South Africa, Australia and New Zealand.

  • Buy & Collect | FREE | Order by Midnight
  • Standard Delivery | FREE | Or £3.50 on orders under £50
  • Nominated Day | £6 | Order by 7pm
  • Next Day | £6 | Order by 7pm
  • Next Evening | £8 | Order by Midnight
  • Collect+ | £3.50 | Order by 5pm
  • Same Day | £6 | Order by 12 noon
  • Pre-9am | £8 | Order by 9pm
  • Ireland | FREE | Or £3.50 on orders under £50
  • Channel Islands | FREE | Order by 7pm
  • Pre-Noon | £8 | Order by 9pm
  • Next Afternoon | £8 | Order by 9pm
  • *Next day / Named day deliveries are only 6 days a week (Monday to Saturday).

Items Requiring Special Delivery

Furniture Delivery FAQ

International Delivery



House of Fraser award their commission on a multi-attributed basis.

The model has been constructed after detailed analysis into customer journeys.  House of Fraser found that customers who spent a longer time on site generally had a higher AOV.

This has led to the new model being attributed by engagement so you will have more of the transaction value attributed to you if you direct the customers that spend a longer period of time on site. 

Please see the below journey as an example:

Publisher 1:  Directs a customer who spends 30 minutes on site before leaving
Publisher 2:  The customer then returns to the House of Fraser site via another publisher and then spends 10 minutes on site and then purchases

Publisher 1 will receive 75% of the total commission and Publisher 2 will receive 25% of the total commission.

Other channels will also be included in this attributed model.  However, brand search and direct to site will not be included.

Due to the attribution model assists and total influence will not be displayed on the Darwin interface.

If you have any questions on this, please email:

What’s in it for you?

Please note that the below commission will be awarded on the attributed transaction value which is dependent on how long the directed customer spends on site.

Standard Affiliates

  • 6% on new customer sales
  • 4% on existing customer sales
  • 2% on electronics/technology (excludes delivery charges)

Cashback and Loyalty Websites

  • 4% on new customer sales
  • 1% on existing customer sales
  • 2% on electronics/technology (excludes delivery charges)

Voucher Code websites

  • 4% on new customer sales
  • 4% on existing customer sales
  • 2% on electronics/technology (excludes delivery charges)

Please note that affiliate commissions will not be paid on the following:

  • Postage & Packaging
  • Gift Wrapping
  • The sale of House of Fraser Gift Cards
  • Cashback sales where any (including all student discount offers) promotional codes has been applied
  • Sales where multiple promotional codes have been applied to a single transaction
  • Sales where an order has breached the terms and conditions of use of that promotional code
  • Non-commissionable items sold through House of Fraser domain-owned websites other than such as:
  • Sales made with:
    • House of Fraser Master Cards
    • Recognition Reward Cards
    • Recognition Account Cards
    • House of Fraser Staff Cards
    • Gift vouchers/gift cards
    • Sales that breach any of the terms and conditions  of, including but not limited to the ones specified under this section


  • 30 day cookie
  • High AOV - currently £95
  • Strong offers, incentives and promotions
  • Cross-device tracking


  • Affiliates can now benefit from enhanced functionality and lots of additional product information plus you now have two feed options to choose from
  • Option 1 – Awin Create-a-Feed

  • Option 2 – Intelligent Reach’s feed creator tool

  • Use of Intelligent Reach’s feed creator tool which allows you to customise and filter our datafeed to your specifications! Download through the below link for greater functionality:

  • You can also take a look at Intelligent Reach's YouTube how-to guides which are located in our Documents section.
  • Banner builder tool also available through Intelligent Reach login!


  • Affiliates can not themselves publish an offer, because they have seen some products discounted at that level on the website
  • Affiliates can not link offers to the Clearance section of the website when we are not in sale
  • Affiliates must only use discount messaging or codes sent to them by House of Fraser
  • Affiliates must ask for approval where they wish to promote an offer or code that has not been sent to them by House of Fraser

Please refer to House of Fraser’s full Terms and Conditions for more details.