Jack Wills started in Salcombe Devon developing quality goods designed to reflect BRITISH heritage and style. Our clothing draws heavily on BRITISH heritage and culture, which is created by our designers.

Primary Region

United Kingdom


Jack Wills Affiliate Programme

Jack Wills was launched in 1999 in Salcombe, Devon, designing British heritage-inspired goods for the university crowd.  Influenced by the best of British, from history and culture to sporting and country pursuits, Jack Wills are proud makers of the finest quality womenswear, menswear, homewares and accessories.


From the iconic British university towns of Oxford and Cambridge, the Ivy League campuses of Harvard and Yale, and the bright lights of Hong Kong, Jack Wills is travelling the globe, proudly planting the Union Jack in over 60 stores and counting.  Taking pride in using the finest quality materials, techniques and design, Jack Wills deliver a distinctive connection between the old and new, epitomising what it is to be young and Fabulously British.


You can partner with Jack Wills today by becoming an affiliate, thereby tapping into our very loyal, world-wide, fan base. We are currently accepting applications from high quality, fashion and lifestyle websites that would be a good fit for the brand.


The benefits of joining:


  - 6% commission for New Customers purchases & 3% for Existing Customer purchases on on net sales (higher rates negotiated for increased exposure)

  - Strong conversion rate with a high average order value

  - 30 day cookie period

  - Access to an up-to-date XML product datafeed

  - Frequently updated creative, banners, content & competitions


Jack Wills do have some restrictions and do not work with all cashback/incentive, voucher code, or loyalty/reward sites.  In addition, Jack Wills do not allow any PPC bidding on brand terms or misspells/derivatives thereof.


We would love to hear from all affiliates and we have a dedicated account manager who is always around to answer any questions. Please get in touch with