The world's favourite online bike shop, Chain Reaction Cycles are passionate about delivering high-quality products for your ride, offering top brands such as Continental, Fox Racing, Selle Italia, Hope, Shimano, Vitus and Nukeproof.


Attribution Period (Cookie Length)

30 Days


Chain Reaction UK Affiliate Programme

Join Chain Affiliate program today.

This program is for the UK only and tracks in GBP. Please contact the affiliate manager for more information about our other regional programs.


Chain Reaction is the world's favourite online bike store

Offering a vast selection of bikes, components and accessories, Chain Reaction has everything customers need to embark upon new adventures.

Whether commuting into work or enjoying thrill seeking rides at the track, Chain Reaction has you covered for those stints on the saddle.

Cycling enthusiasts, we're dedicated to delivering high quality products at competitive prices, working with top brands such as Continental, Fox Racing, Selle Italia, Hope and Shimano.

Experts in all things cycling, we offer our renowned house brands such as Vitus, Nukeproof, Lifeline, Prime, BeElite, dhb and Föhn to help customers feel confident whatever the ride.

Providing the best products and delivering worldwide, we're the number one trusted online bike retailer.


Program Information

Why become a Chain Reaction affiliate?

A wide range of bike and outdoor products at great prices

Fantastic onsite conversion and high average order values

Competitive epc's

30 day cookie period

Free delivery available

Regular newsletters, offer listings and always on campaign banners.

Daily product feed

365-day returns

Excellent customer service

Global customer base


Commission Rates

We award different levels of commission depending on the publisher type on a last click basis.

Content sites- 4% commission. We value our content sites and their upper-funnel contribution to sales. Content affiliates will earn commission on last click direct and organic sales they have contributed towards. Content sites also benefit from AWIN assisted sales commission, where affiliates are awarded for being part of the customer journey if they're not the last click. Please contact the affiliate manager for more information.

Cashback sites- 2% commission

Voucher and offer sites- 2% commission

Price comparison, shopping directories and Subnetwork- 1% commission

Please note we do not accept any browser extension or software affiliates to our program.

We also do not accept any search publishers and do not allow any publishers to bid on our brand terms (please see the program terms for more information).