Ireland's leading ferry company, Irish Ferries offer a choice of daily ferry crossings between the UK & Ireland along with an Ireland - France route.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

7 Days


Irish Ferries Affiliate Programme

Welcome to the Irish Ferries Affiliate Programme!

We are the leading ferry company selling travel to Ireland from Britain and the Continent...and selling travel from Ireland to Britain, and Ireland to France.

Join today and start promoting!  Enjoy high conversions, competitive commissions and strong earnings per click! As part of a major irish plc, your business is safe with us.

We welcome those AWIN publishers who produce quality travel and lifestyle content targeting consumers in the British, Irish, French, German, Italian, Belgian and Dutch markets.

(Please note that unfortunately, at present, we are not interested in increasing our distribution through voucher, coupon or discount offer sites). And if you are offering exclusive coverage in our travel space, then we're really keen to work with you.

Information about Irish Ferries:

Irish Ferries is the largest ferry operator on the Irish Sea and is a market leader in transporting cars, vehicles and passengers on routes between Ireland, Britain and France.

We are one of the most respected travel brands and have been voted 'Best Ferry Company' for several years running by travel professionals in both Ireland and the UK. (See for latest wins!).

In 2019, we carried over 1.5 million passengers and 401,300 passenger vehicles per annum, on a network of five routes, and up to 17 daily sailings between Britain and Ireland, and Ireland and France..

Products & Services:

Irish Ferries offers competitive commissions on the gross basket value across all bookings for directly booked motorist vehicle traffic (i.e. cars), to and from Ireland, Britain and France.

Irish Ferries operates the following routes:

  • Irish Sea:  Dublin - Holyhead - Dublin - with a choice of 2 cruise ferries and a season exclusive fast ferry service
  • Irish Sea:  Rosslare - Pembroke - Rosslare
  • Continental:  Dublin - Cherbourg (Normandy, France).

Irish Ferries promotes to its three main consumer markets (Ireland, Britain & France) and affiliates should drive traffic to the relevant pages of the primary transactional site:

We also welcome publishers who specialise in producing quality travel content, targeting the French, German, Dutch, Belgian and Italian markets.

Creative Linking Tools:

1. Promotional Text Links

There is a wide selection of promotional text links within the Irish Ferries account to choose to promote from.

2. Animated gif banners:

Irish Ferries supplies an extensive range of banners in a variety of sizes to choose from to accommodate most sites.

They supply the following formats as animated gifs:

  • 125 x 125
  • 468 x 60
  • 300 x 250
  • 120 x 600

Commission Structure:

Irish Ferries offers a competitive two-tier commission structure, with the objective of generating incremental traffic and new business to our business. Thus, we pay a higher commission rate of 5% (gross basket value) for a successfully checked-in motorist (car) booking made by a new customer (i.e..: first time booker with Irish Ferries), and a more modest 2% commission (gross basket value) for a successfully checked-in motorist (car) booking made by a customer with an existing booking history.

Commissions are paid out on a travelled journey with approximately 80% of customers booking and travelling within 30 days.  

For those who do not travel within 30 days, Irish Ferries will pay commissions to affiliates once the customers have successfully checked-in and travelled.

Please Note:

As we wish to develop a positive and commercially rewarding partnership with our affiliates, we'd like to draw your attention to several activities which we strongly feel are not in the spirit of this agreement:

  • Cross matching and/or bidding on 'Irish Ferries' brand terms is strictly prohibited.
  • Irish Ferries reserve the right to offer the lowest fare for its services at all times. Thus, discounting or underselling on Irish Ferries online fares ( in any manner, whether promoted or not, is unacceptable. 
  • And,,, and cross-track.


We are happy to offer attractive commission rates on sales of all motorist traffic (all passenger and non-commercial vehicles) that travels with us, but at present not on sales of products including an element supplied by a 3rd party (including bookings paid with Tesco Clubcard tokens, rail & sail or inclusive holiday packages, or on sales originating from markets outside of UK, Ireland, France, Germany, Belgium, Holland and Italy.  


Thanks for reading this. We look forward to working with you to grow our business, in a mutually beneficial way.

If you have any comments or queries at all, please do not hesitate to contact me at: marketing[at]

Happy selling.

The team at Irish Ferries