Ireland's leading ferry company, Irish Ferries offer a choice of daily ferry crossings between the UK & Ireland along with an Ireland - France route.

Primary Region

United Kingdom


Irish Ferries Affiliate Programme

Welcome to the Irish Ferries Affiliate Programme!

We are the leading ferry company selling travel to Ireland from Britain and the Continent...and selling travel from Ireland to Britain.

Join today and start promoting!  Enjoy high conversions, competitive commissions and strong earnings per click!

We welcome those AWIN publishers who produce quality travel and lifestyle content targeting consumers in the British, Irish and French markets.

(Please note that unfortunately, at present, we are not interested in increasing our distribution through voucher, coupon or discount offer sites).

Information about Irish Ferries:

Irish Ferries is the largest ferry operator on the Irish Sea and is a market leader in transporting cars, vehicles and passengers on routes between Ireland, Britain and France.

We are one of the most respected travel brands, and have been voted 'Best Ferry Company' for a number of years running by travel professionals in both Ireland and the UK. 

We carry more than 1.6 million passengers and over 414,000 vehicles per annum, on a network of seven services, and up to 18 sailings per day.

Products & Services:

Irish Ferries offers competitive commissions on the gross basket value across all bookings for directly booked motorist vehicle traffic (i.e. cars), to and from Ireland, Britain and France.

Irish Ferries operates the following routes:

  • Irish Sea:  Dublin - Holyhead - Dublin
  • Irish Sea:  Rosslare - Pembroke - Rosslare
  • Continental:  Dublin - Cherbourg (Normandy, France)
  • Continental:  Rosslare - Cherbourg (Normandy, France)
  • Continental:  Rosslare - Roscoff (Brittany, France).

Irish Ferries promotes to it’s three main consumer markets (Ireland, Britain & France) and affiliates should drive traffic to the relevant pages of the primary transactional site:

We also welcome publishers who specialise in producing quality travel content, targeting the German and Italian markets.

Creative Linking Tools:

1. Promotional Text Links

There is a wide selection of promotional text links within the Irish Ferries account to choose to promote from.

2. Animated gif banners:

Irish Ferries supplies an extensive range of banners in a variety of sizes to choose from to accommodate most sites.

They supply the following formats as animated gifs:

  • 125 x 125
  • 468 x 60
  • 300 x 250
  • 120 x 600

Commission Structure:

Irish Ferries offers a competitive two-tier commission structure, with the objective of generating incremental traffic and new business to our business. Thus, we pay a higher commission rate of 5% (gross basket value) for a successfully checked-in motorist (car) booking made by a new customer (i.e..: first time booker with Irish Ferries), and a more modest 2% commission (gross basket value) for a successfully checked-in motorist (car) booking made by a customer with an existing booking history.

Commissions are paid out on a travelled journey with approximately 80% of customers booking and travelling within 30 days.  

For those who do not travel within 30 days, Irish Ferries will pay commissions to affiliates once the customers have successfully checked-in and travelled.

Please Note:

As we wish to develop a positive and commercially rewarding partnership with our affiliates, we'd like to draw your attention to several activities which we strongly feel are not in the spirit of this agreement:

  • Cross matching and/or bidding on 'Irish Ferries' brand terms is strictly prohibited.
  • Irish Ferries reserve the right to offer the lowest fare for its services at all times. Thus, discounting or underselling on Irish Ferries online fares ( in any manner, whether promoted or not, is unacceptable. 
  • And,,, and cross-track.

It is also worth noting that as the majority of our customers are travelling with a vehicle (cars especially), we do not offer commission on sales of non-motorist traffic (e.g. foot only), on sales of our inclusive holiday products, on sales of products including an element provided by a 3rd party (e.g. rail / sail), on sales originating in markets other than ROI & the UK or on bookings paid for in full or in part with Tesco Boost or Travel Tokens.


Thanks for reading this. We look forward to working with you to grow our business, in a mutually beneficial way.

If you have any comments or queries at all, please do not hesitate to contact me at: sarah.coleman [at]

Happy selling.