Irish Ferries promotes to it’s three main consumer markets (Ireland, Britain & France) and affiliates should drive traffic to the relevant pages of the primary transactional site: www.irishferries.com.
We also welcome publishers who specialise in producing quality travel content, targeting the German and Italian markets.
Creative Linking Tools:
1. Promotional Text Links
There is a wide selection of promotional text links within the Irish Ferries account to choose to promote from.
2. Animated gif banners:
Irish Ferries supplies an extensive range of banners in a variety of sizes to choose from to accommodate most sites.
They supply the following formats as animated gifs:
125 x 125
468 x 60
300 x 250
120 x 600
Irish Ferries offers a competitive two-tier commission structure, with the objective of generating incremental traffic and new business to our business. Thus, we pay a higher commission rate of 5% (gross basket value) for a successfully checked-in motorist (car) booking made by a new customer (i.e..: first time booker with Irish Ferries), and a more modest 2% commission (gross basket value) for a successfully checked-in motorist (car) booking made by a customer with an existing booking history.
Commissions are paid out on a travelled journey with approximately 80% of customers booking and travelling within 30 days.
For those who do not travel within 30 days, Irish Ferries will pay commissions to affiliates once the customers have successfully checked-in and travelled.
As we wish to develop a positive and commercially rewarding partnership with our affiliates, we'd like to draw your attention to several activities which we strongly feel are not in the spirit of this agreement:
Cross matching and/or bidding on 'Irish Ferries' brand terms is strictly prohibited.
Irish Ferries reserve the right to offer the lowest fare for its services at all times. Thus, discounting or underselling on Irish Ferries online fares (www.irishferries.com) in any manner, whether promoted or not, is unacceptable.
And, irishferries.com, irishferries.co.uk, irishferries.fr and irishferries.it cross-track.
It is also worth noting that as the majority of our customers are travelling with a vehicle (cars especially), we do not offer commission on sales of non-motorist traffic (e.g. foot only), on sales of our inclusive holiday products, on sales of products including an element provided by a 3rd party (e.g. rail / sail), on sales originating in markets other than ROI & the UK or on bookings paid for in full or in part with Tesco Boost or Travel Tokens.
Thanks for reading this. We look forward to working with you to grow our business, in a mutually beneficial way.
If you have any comments or queries at all, please do not hesitate to contact me at: sarah.coleman [at] irishferries.com.