Baby specialist since 1974, Kiddicare is the award-winning destination for parents, offering seriously brilliant stuff from cot beds to car seats, WOW! Service and unbeatable value – the lowest prices guaranteed, never beaten on price.

Primary Region

United Kingdom


Kiddicare Affiliate Programme

Kiddicare Affiliate Programme

At Kiddicare family is in our DNA. We know how totally, utterly and brilliantly life-changing babies can be; that's why, since 1974, we've been doing what we do best - making life happier and easier for parents.

Not only does Kiddicare offer parents a great shopping experience, it rewards its affiliate partners with a great earning experience.

the Kiddicare promise

Whether you shop online, on your mobile or in our flagship Peterborough store we promise hand-on-heart:

  • price match guaranteed, we'll never be beaten on price*
  • seriously brilliant kit with thousands of products to choose from
  • trusted & expert advice from specialists who really know their stuff
  • service so good it wins awards
  • all the little extras that parents love like free standard delivery and free in-store car seat fitting*.

Affiliate programme highlights

  • Strong conversion rate and high average order value
  • Cookie duration: 30 days
  • Daily updated product data feeds
  • A library of beautifully designed banners and marketing messages
  • Dedicated affiliate support team
  • Highly targeted audience

Affiliate commissions

5% - CPA on all sales (commission is paid exclusive of VAT & delivery).

Terms and Conditions


The Kiddicare brand name or any variation or misspelling of the Kiddicare brand name should not be bid on any search engines or other Paid For Listings provider. This also includes ‘brand + generic’ terms. Affiliates are required to include brand and misspelling terms in their negative keywords list.

The Kiddicare brand or any variation or misspelling of the Kiddicare brand name should not be used in the display URL.

Affiliates are not permitted to register URLs/domains containing the word ‘Kiddicare’ or any misspells.

Voucher code Policy

** Kiddicare do not actively issue discount codes, any sales generated with voucher codes will be declined**

Affiliates should not display voucher/discount codes that have been provided for use by other marketing channels or for other affiliates

Sites must not use click to reveal functionality where there is not a valid discount code

Software Applications/Toolbars

Promotion of Kiddicare via Toolbars and software applications is not allowed, unless prior written agreement has been given by either Kiddicare or Awin.

Creatives/logo usage

Affiliates are requested not to hardcode banners/logos into their sites so that updates made through the Awin interface will overwrite any previous creatives.

Bespoke creative can be supplied on request.


Affiliates should not put the Kiddicare website into frames or use masked URL’s – any affiliate found to be promoting Kiddicare in this way will be suspended from the program.

Affiliates can promote Kiddicare via solus emails, however creative sign off must be sought from Kiddicare/Awin before going ahead.

Please get in touch by email to