Created in 1976, Boy London is an iconic British institution. Internationally recognised and often imitated, now adopted by a whole new generation, the attitude of Boy, as well as its position at the cutting edge of youth culture remains as strong as ever


Attribution Period (Cookie Length)

30 Days


BOY London Affiliate Programme

Founded by Stephane Raynor in 1976, the story of BOY is a true one off, in that the wildest rumours and legends that surround it couldn’t hope to compete with the reality. Beloved by the underground, but frequently courted by an overground hungry for a piece of BOY’s trademark attitude, it remains the label that everyone wants in on.

From Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY. Adopted as the uniform of choice for every youth movement that has mattered, the brand has outlived them all, with the unmistakable spirit that underpins all things BOY remaining the same today as when it was first formed…

Boy London Affiliate Programme Details

Commission -

5% On All Sales

Cookie - 30 days
Product Feed - Yes
AOV (2021) - £90.65
Latest Blog post about Boy London

PPC Policy:- Affiliates are requested not to bid on Boy London and related terms (including brand + voucher) and mis-spellings.

Voucher Code Policy:- Please note that affiliates may only use voucher codes that are available through Boy London affiliate programme, or those that have been issued directly by Optimus Performance Marketing or Affiliate Window. Where an affiliate is found promoting a code that has not been issued by Optimus Performance Marketing or Affiliate Window we reserve the right to decline commissions. Continued use of unauthorised codes will result in programme suspension.

The Boy London affiliate program is managed by the multiple award winning affiliate management company Optimus Performance Marketing, if you need any help or have any queries please do not hesitate to contact us:-

Optimus Performance Marketing Contact
Alastair Whettell

+44 (0)1752761084