Programme Restrictions
Unless explicitly authorized otherwise by Illamasqua, the following Programme restrictions apply:
Affiliates are not permitted to purchase, own or bid on any domain names with the words ‘Illamasqua’, or misspellings of Illamasqua in the URL. For example, www.illamasqua.com
Affiliates must not include Illamasqua in Brand Terms, or misspelt variations of the same, in the subdomain of their website’s URL (for example: http://illamasqua.affiliate.com).
Affiliates may use correctly spelt Illamasqua Brand Terms after the domain of their website’s URL (for example, http://www.affiliate.com/illamasqua
Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).
Restrictions include, but are not limited to the following:
- Illamasqua
- Illamasqua.com
- www.Illamasqua.com
- Illamasqua Vouchers
- Illamasqua Voucher codes
- Illamasqua Discount codes
- Illamasqua Codes
- Ilamasqua
Discount codes
Illamasqua encourages affiliates to contact us for exclusive voucher/discount codes and additional incentives.
Affiliates may only promote codes that are provided through the Illamasqua affiliate programme (either through our account or directly from Illamasqua Affiliate Manager).
Illamasqua reserve the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.
Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines.
Referaral codes
Publishers are only allowed to promote codes which are available within the affiliate channel. This includes onsite codes, codes which have been uploaded to the AWIN interface, codes from affiliate newsletters or codes which have been communicated to the publisher directly. The promotion of personal referral codes is not allowed.
Cookieless Vouchercode Tracking
--Illamasqua uses cookie-less voucher tracking for some of our influencer partners. This means that the transaction is always attributed to the publisher who is given the exclusive voucher. When the voucher is used, transactions will be tracked regardless of whether a click has happened or not. Please speak to your account contact for more information.
Social Content Creators
Please note if you wish to use affiliate links within your Instagram Stories and other social channels, you will need to use #ad as the only valid identifier to be ASA compliant. Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact.
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include:
• PPC Brand
• PPC Generic
• Email Advertising
• Direct Partnerships
• Price Comparison
• Display & retargeting advertising
• Other Affiliate Networks
• In house referrer scheme (further details on this can be found below)
The In House Referrer Scheme
Existing customers who have already purchased from The Hut Group will be sent an email explaining the referral scheme and how they can earn credit from driving new customers to the site.
For example:
- Existing customer logs into their account on Illamasqua and goes to referral section.
- Existing customer creates link to Illamasqua to share on social media.
- New customer clicks on that link and makes first purchase on Illamasqua either by entering referral code at checkout or after an automatic discount has been applied after clicking on a referral link.
- Existing customer receives credit to spend on Illamasqua as a reward.
All referral sales will be de-duped against affiliate sales and there will be a slight change to the usual last-click method of tracking in certain circumstances:
- If a new customer uses a referral code or link then clicks an affiliate link (within 30 minutes of the first click), this sale will be attributed to the referral scheme
- If an affiliate link is used 30 minutes or more after the referral link is clicked and no referrer code is redeemed then the affiliate will still be awarded the last click and receive commission for this sale
Note: Whenever a referrer code is used, the sale will not track via affiliates.
CSS Partners
Please note that we work exclusively with a number of CSS partners. Any new CSS partners who join the programme need to have the approval from Illamasqua before beginning bidding otherwise commission may be declined and you may be suspended from the programme.
Please ensure you are using Awin feeds only & not scraping the Illamasqua sites.
For affiliate queries please contact: Jade.McCarty@thehutgroup.com. For influencer queries please contact Sophie.Reuben@thehutgroup.com and Hannah.Wood@thehutgroup.com.
