Summary

Imagine. An envelope lands on their doorstep. Inside is a letter from someone they know, but not who. There’s a message for them, but for it to be revealed they’ll have to solve the puzzles within. They’ll have to solve…The Enigmagram!

Primary Region

United Kingdom

Payments

Attribution Period (Cookie Length)

30 Days

The Enigmagram Affiliate Programme

Imagine. An envelope lands on their doorstep. Inside is a letter from someone they know, but not who. There’s a message for them, but for it to be revealed they’ll have to solve the puzzles within. They’ll have to solve…The Enigmagram!  

The Enigmagram is a new and unique gift and experience. It allows you to put someone at the centre of a compelling mystery and test their wits.

www.theenigmagram.com

What is the Enigmagram and how does it work?

  • When purchasing an Enigmagram you’ll be asked to create the message the recipient will see after it’s solved. The Cost is £13.99 + FREE UK delivery.
  • The message can be a made up of a picture, video and text – and you can edit your message at any time, even after we’ve posted it.
  • You can also hide a present in the house and use the message to tell them where it is.
  • You can choose to send either the Original or 2nd Edition. Each has a different set of puzzles.
  • We’ll then send an envelope to the recipient. 
  • The envelope contains a letter that tells them someone they know has a message for them, but for it to be revealed they’ll first have to solve the puzzles within. 
  • Inside the envelope is also a pack of 11 puzzles.  The answer to each puzzle is a number and together they make up a passcode. 
  • The recipient can use this passcode to login to an online location where they’ll see your uploaded message.
  • If they get stuck, they can access clues and the answers.
  • If you want to find out more please read our FAQs: www.theenigmagram.com/frequently-asked-questions/
  • Or visit our website: www.theenigmagram.com

Who are the Enigmagram's customers?

The Enigmagram is mostly sent for:

  • Birthdays
  • Valentine's Day
  • Mother's Day
  • Father's Day
  • Christmas
  • Surprise announcements

Customer Demographic

  • Approximately 75% of Enigmagrams are sent by women.  For Valentine’s Day and Mother’s Day we do see men send a larger portion, but still women send the majority. 
  • It is mostly sent by people between the ages of 18 - 40. The difficulty is designed to be for the average adult.
  • The Enigmagram is made and sent from the UK but we do send internationally. 98% of customers send it to the UK and 2% send one abroad. We target just UK customers because international delivery takes a long time and is less reliable.

The Enigmagram Affiliate Program

We are looking to work with publishers that think the Enigmagram would be a good fit to promote on their site. We are open to all publishers but think it would work particularly well with the following:

Gift guides/female lifestyle - The Enigmagram makes for a unique gift for many different occasions. It is an inexpensive and fun experience that provides the answer to an age-old problem: What do you get the man who has everything? There has been a shift recently away from 'things' towards 'experiences', and an increase in interactive experiences such as escape rooms and Secret Cinema. The Enigmagram continues this trend and brings it into customer's homes.

Our current marketing

We currently are advertising using Facebook and Instagram ads. We run campaigns in the month run up to Valentine's Day, Mother's Day, Father's day and Christmas.

Want to try the Enigmagram for yourself? 

If you are a publisher and are thinking about promoting the Enigmagram, the get in contact and we will send you one to try for yourself! There will be a secret message from us waiting for you at the end : )