Playful Promises, the home of London designed iconic brands: Playful Promises, Wolf & Whistle, Peek & Beau, Regalia, Gabi Fresh, Fuller Figure Fuller Bust and Bettie Page Lingerie. We are here for all your lingerie, swim and activewear, in a wide range

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days

Playful Promises Affiliate Programme

Playful Promises Affiliate Programme 

Join the Playful Promises Affiliate Programme today!

Playful Promises, the home of London designed iconic brands: Playful Promises, Wolf & Whistle, Regalia, Deja Day, Hustler and Bettie Page Lingerie. Playful Promises provides lingerie, nightwear, swimwear and activewear, in a wide range of sizes including fuller bust and curve sizing!

For easy shopping and quick check out, Playful Promises online store offers options such as Paypal check out and buy now, pay later with Klarna. 

Not only does Playful Promises offer a range of sizes and styles, they also have eco friendly benefits, working with One tree planted. With every online order, the charity plants one tree around the world. Playful Promises also has eco friendly options with most of their activewear collection being made from recycled plastic bottles. The fabric is thick, breathable, easy to wear and is perfect for yoga, the gym or just relaxing in style. Look great, and help save the planet!

For more information check out the Playful Promises website. Available to shop from their UK, US, and AUS sites today!

Benefits of the program:

  • High AOV of £60-70 on average
  • Product Feed
  • Possibility of a gifted product
  • Range of banners
  • Regular communications from a dedicated account manager

Affiliate Requirements:

Our programme is focused on long-term success and we look forward to establishing productive relationships with like-minded affiliates.

To join the Playful Promises affiliate programme, your website will be aesthetically pleasing and will promote the brand appropriately.

All affiliates who apply to the Playful Promises affiliate programme will be reviewed prior to a decision being reached. To maximise your chance of being accepted, please clearly express your relevance and value to the Playful Promises programme in your application and only list the URL/URLs that you plan to feature Playful Promises on. Any approvals apply only to the URLs provided at the time of application.

Affiliates are not permitted to promote affiliate links on any sites or pages maintained or owned by Playful Promises unless there is a specific agreement in place. This includes the Playful Promises Facebook page.


PPC Policy:

All publishers are prohibited from promoting the Playful Promises programme through paid search unless they have a written agreement stating otherwise. This includes Google, MSN, Yahoo and any other paid search activity. Publishers found promoting the program in this way, particularly if they are using the display URL and/or bidding on Playful Promises brand terms, risk being removed from the program and having commissions reversed. Publishers are required to apply an appropriate negative match to prevent any broad matching incident.

We request that affiliates do not bid on the trademark ‘Playful Promises, 'Playful.Promises', or any other variations or misspellings of the name. We also request that affiliates do not use the URL ‘'. Direct linking is not allowed.



The Playful Promises Affiliate Team -