VeloChampion provides quality apparel and equipment to multi-sport athletes in cycling, running and triathlon disciplines, to encourage athletes to Gear Up and Get Out. Official sponsor of the Tour of Britain.
VELOCHAMPION IS ONE OF THE UK'S TOP CYCLING BRANDS, SELLING BIKE EQUIPMENT, CYCLING MAINTENANCE PRODUCTS AND CLOTHING ACCESSORIES DIRECT TO THE ONLINE CONSUMER.
Founded in 2009, we set out to produce high-quality cycling products at affordable prices. For over 10 years VeloChampion products have provided high-quality performance and value for money for cyclists of all ages and abilities.
VeloChampion is proud to have worked with some of the sport’s best teams and events from its earliest days. First, as owner of the Maxgear Racing Team which has produced some of the sport’s top riders – Adam & Simon Yates, Hugh Carthy and Chris Lawless amongst others, then as official Sunglasses Supplier to the leading Italian professional cycling teams; UAE Team Emirates and Nippo Vini Fantini. In recent years VeloChampion has seen the brand become an established Partner of the UCI Tour of Britain international stage race.
VeloChampion is a Registered Trademark and owned by Maxgear Limited.
Born from a love of the sport, VeloChampion created its own virtual cycling club VCUK, with its membership drawn from across the UK. With a stylish team kit and a wide range of membership benefits, the club continues to go from strength to strength.
Our largest sponsorship is with the VCUK development team, which has athletes from Under-16 to Under-23. This team has helped to develop professional riders such as Adam and Simon Yates of Scott-Mitchelton, Hugh Carthy of EF Education, and Chris Lawless of Team INEOS to name just a few.