Treedom is the first online platform in the world where you can have someone plant a tree for you and then follow it online. Since its foundation in 2010 in Florence, more than 1.000.000 trees have been planted in Africa, South America and Italy. All trees are planted directly by local farmers and bring environmental, social and financial benefits to their communities. Thanks to its business model, in 2014 Treedom became part of the Certified B Corporations, a network of companies that stand out for high environmental and social performance. Every tree on Treedom is geo-localized and photographed and has its online page, it can be kept or virtually gifted to others. Thanks to these features, Treedom's tree engages people and at the same time it represents a great communication and marketing tool for companies.