WatchNation is one of the UK’s largest independent online watch retailers. We are Authorized Dealers for over 40 brands including Seiko, Orient, Casio, Swatch, Hamilton, etc. We offers competitive prices and industry leading affiliate commission rates


Attribution Period (Cookie Length)

30 Days


WatchNation Affiliate Programme

Welcome to the WatchNation family! We are an online watch retailer for over 40 of the hottest watch brands on the market. We are happy to offer aggressive pricing, discount codes and industry leading commission rates! 


Why choose WatchNation?

  • Most competitive commission rates in the industry
  • All products are supplied directly from the brand and are 100% authentic
  • We offer the lowest prices in the UK and in the rare case customers find a watch cheaper through another authorized dealer, we will try to beat it
  • All watches we sell carry the full manufacturer's warranty (typically 2 years)
  • Free Next day delivery on orders over £30
  • High customer satisfaction. 4.7 Star rating from over 600 customers on Feefo / 4.8 Star rating from over 400 customers on Google / 4.7 Star rating from over 370 customers on Trustpilot


About Us - The WatchNation Story:

A flirtation becomes a love affair, becomes an obsession; a mission to find the world’s best-designed, most-appreciated watches for all occasions. 

It’s not about price; it’s often not about brand.  It’s about that feeling you get when you have a timepiece on that meets your needs, whether that’s running a marathon, getting married, celebrating an occasion or having an amazing piece that is the latest must-have fashion item. It’s all about what you like, what you want, and how you feel. The power is not with others or big brand advertising.  This simple philosophy started 20 years ago and has taken us all over the world.

Sitting in the Dead Rabbit bar in Manhattan on a snowy January in 2015, the concept gathered pace about throwing away the old definition of luxury and bringing great design to everybody; letting the people decide what’s cool, what’s hot, what’s classic, what’s a must have. Three months later in London’s Milk and Honey, WatchNation was born, with a shop in the fashionable Chester suburb of Hoole following soon after.

Our story so far has been one of adventure, discovery, never accepting no as an answer, and an appreciation of function, design and beauty.  It’s a quest to offer the best watches as defined by customers, not experts, in order to truly fulfill our founding mantra.

Since WatchNation’s birth, we have quickly grown to become one of the largest online watch retailers in the UK. Our business focuses on putting our customers at the heart of everything we do. We have our fingers on the pulse to make sure that we have what our consumers are looking for. With an ever expanding list of brands we carry, your audience is sure to find the perfect watch for them.


Thanks to our aggressive pricing and wide selection, our conversion rates are extremely high. That means that by sending your audience to our website, you’ve got greater odds at making a commission. To make things even more attractive, we offer the most competitive commission rates in the industry! 

  • 5% commission on all items 


Brands We Carry:

Accurist, AVI-8, BALL, Bering, Briston, Calvin Klein, Casio, Cestrian, Cluse, Columbia, Disney, Flik Flak, Gant, Hamilton, Ingersoll, Junghans, Kim Minchin, Lorus, Luminox, Maserati, Maurice Lacroix, Mondaine, Orient, Polar, Pulsar, QLOCKTWO, Radley, Reflex Active, Rotary, Rotary Super 7, Seiko, Sekonda, SEKSY, Swatch, Sparkling Jewels, Spinnaker, Ted Baker, Tikkers, Tom Hope, Victorinox, Vivienne Westwood, Vixi Jewellery, Wenger, WOLF

*list updated November 2023.


Contact Information:

For more information regarding WatchNation’s industry leading affiliate program, please contact us at