"Feel-good clothing with a nod to nostalgia. Making everyday dressing a little more fun!"Unique vintage-inspired and sustainably-made fashion in sizes 8-26.


Attribution Period (Cookie Length)

30 Days

Joanie Affiliate Programme


Inspired by our founder’s Great Aunt Joanie and the principle of buying less but buying better, we have championed slow fashion from the beginning by making unique styles that don't just follow the latest trends and that stand the test of time; we're inspired by nostalgia, taking the best bits of vintage clothing and reimagining them for the modern, everyday wardrobe. 

Falling in love with one of our styles is like discovering a real gem that fits you perfectly, is sustainably made, is easy to care for and will be treasured for years to come. We may look to the past for inspiration, but creating future vintage is our aim.


There are many reasons to promote the Joanie programme including:

  • A competitive commission structure with uncapped earnings 
  • We’re a proud Certified B Corporation - A community of businesses that meet high standards of social and environmental impact
  • Regular promotional offers and content to promote
  • A dedicated affiliate team to help our publishers get the most our of the program
  • FREE UK Standard Delivery on orders over £75
  • FREE and easy UK returns – 28 days to return

For more information please contact the Joanie Affiliate Team at

Please note this account page is for our UK program but we also have a dedicated US program