It started with a question: why are bras so uncomfortable and expensive? We didn’t have an answer. In fact, instead of an answer, this question created more questions. Why is the bra industry so over-sexualized? Why do bras have so many embellishments? Why is a product that is meant for women, typically marketed toward men?
As we explored this world of intimates, we found injustices, absurdities, and some you-want-to- laugh-and-cry humor. This inspired us to create a bra company that was inspired by women and made for women.
And so, Harper Wilde was born.
Inspired by two strong creative women, Harper Lee and Laura Ingalls Wilder, we founded Harper Wilde upon the ideas of education and empowerment. We knew that women deserved a better way to buy their most basic commodity.
After talking to hundreds of women and working with renowned designers, we created everyday bras that match a woman’s real needs —including the needs of her bank account. We built a shopping experience that removes the middlemen (do we really need more men in this industry?). As a result, we provide higher quality products, made by women and for women, at half the price.
But Harper Wilde isn’t just about selling bras. We empower every Wilde Woman—from our employees, to our factory workers, to girls who don’t have access to education. We are committed not only to lifting up your ladies, but also to lifting up the future generation of leading ladies.
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Cateogories: bras, lingerie, women's clothing, women's accessories, home try-on