Summary have over 380 stores nationwide, coupled with a huge online presence to make us the UK's Number One Sports Retailer. Advertisers can benefit from over 500 brands, over 49,000 products online and an AOV of around £55 at up to 4% CPA.

Primary Region



Attribution Period (Cookie Length)

30 Days


Sports Direct AU Affiliate Programme

About SportsDirect: 

Sports Direct is the UK’s leading sports retailer by revenue and operating profit, with approximately 400 stores across the UK and delivering to approximately 

The Group provides an unrivalled range of products, offering exceptional quality and unbeatable value, from a wide variety of third-party and Group-owned brands, both in-store and online.

Sports Direct operates in 19 countries in Europe, including Belgium, Austria, Slovenia and France. 

The Group has an extensive brand portfolio, comprising 28 internationally recognised sport, fashion and lifestyle brands including Dunlop, Slazenger, Everlast, Lonsdale and Karrimor.

Standard delivery to Australia is $10 and Express is just $27.98. 

Full delivery information:


Why SportsDirect: 

Choice is the key focus by benefiting from a huge brand portfolio that caters for both the UK and international markets. The website is updated several times on a daily basis with in excess of 600 products added weekly.

We operate with 3 core promotions that have a monthly lifecycle, focusing on large sports and activity categories, with an additional 3 promotions that cycle weekly, highlighting more aggressive discounts and specialist products.


In addition to offering exclusive offers and discounts we work on the following incentives:

• Up to 4% commission based on CPA
• Average conversion rate of over 12%
• Average order value of over $129
• Over 100,000 products online
• In excess of 500 Brands
• Average 30 day Cookie



All publishers must be compliant with the Sports Direct brand which includes listing correct offers, discounts and costings of products and delivery. Affiliates who are displaying non-compliant copy on site will be given a 7 day notice period, after which their commission rate will be set to 0% until the copy is corrected. Failure to comply and correct the copy within 7 days may lead to expulsion from the program based on Sports Direct’s discretion..

Interested in becoming an affiliate?
Simply email any enquiries to: