UNDONE is the world’s leading custom watch label, founded by a team of dedicated watch industry veterans, craftsmen, designers and programmers.

Primary Region

United Kingdom

UNDONE Watches Affiliate Programme

Established in 2014, UNDONE is the world’s leading watch label in customization founded by a team of dedicated watch industry veterans. The core philosophy of the company is enabling everyone from all walks of life to create their unique personalized watch at a great value without sacrificing quality. By combining traditional watchmaking with modern-day technology, UNDONE grants people the power to narrate their perception of time through their tailor-made watches. The production of all UNDONE brand products is made in-house, allowing their team to have full control over every aspect that goes into the making of their unique watches.

UNDONE is a fast-growing venture-capital-backed digitally native vertical brand with offices in Hong Kong, Japan, and the US. With 100% online focus for our marketing and sales, we have been investing heavily in our omnichannel marketing strategy with much organic support across watch communities and positive reviews in place. Our digital savvy marketing team is ready to provide in-depth support to your affiliate activities including editorials, product collaborations, interviews, product demos, GIVEAWAYS, etc.

Commission Rate:

The primary objective of our affiliate program is to acquire storytellers and content creators to increase awareness for UNDONE and drive traffic into our conversion funnel.

•    5% base level commission

Increased commissions are available in return for increased exposure - please get in touch to discuss.


Why work with UNDONE?

•    UNDONE is the leading watch label in customization

•    Solid track record in various channels on the internet, particularly across all major watch blogs and forums as well as community and organic user support

•    Dedicated in-house marketing team to support banner and photo content creation, mini-marketing campaigns, product collaborations, product review demos, etc.

•    Unrivaled Commission rate

•    £220 GBP average order value

•    Spending at least 15,000GBP on social acquisition and retargeting

•    30 day cookie period (Conversion window for customers is 24-48 hours)

•    As of February 2018, we have been featured on reputable publishers including GQ, Esquire, Hypebeast, Highsnobiety, ELLE, and many more


Program Management

This programme is proudly managed by ThoughtMix. If you would like to discuss placements of promotions, please reach out to the POC below, call 0844 334 4469 or email