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Waldo Daily Contact Lenses (Lead Generation)

ID | 12069


At WALDO we offer high-quality eyecare products, backed by science, without the price tag.


Attribution Period (Cookie Length)

30 Days


Waldo Daily Contact Lenses (Lead Generation) Affiliate Programme

Championing your vision

WALDO is an eyecare company that provides high-quality eyecare products, backed by science, without the price tag. We deliver direct to the consumer, saving them time and money along with excellent customer experience. Take a look at our website With over 10,000 5 star reviews and products that are loved by our users 

Waldo is looking for high performing affiliates to help our rapid growth and disruption in the contact lens market. Do you manage a high performing publisher network? Are you a lifestyle, fashion or health blogger? A contact lens aficionado or a YouTuber that knows how to influence your audience? We’re looking to harness your influence and reward you for doing so.

It is very important to us that we promote the value and quality of WALDO - Please do not use copy that says "FREE" or messaging the makes the brand look excessively cheap. Please also use all up to date creative in our creative area.  


WALDO products

  • WALDO High-quality daily contact lenses (Original and Vitamin)

Designed for optimum comfort and moisture. Each lens is made from ultra-breathable etafilcon A with a high water content of 58%.

  • WALDO Blue Light Glasses

Adjustable acetate framed glasses featuring anti-glare and scratch-resistant lenses, designed to block the highest frequency of harmful blue light.


Why do the public love Waldo?

  • High-quality lenses from a trustworthy brand
  • 10 Day Trial (just pay the £2.50 delivery)
  • 10,000 + 5 star reviews
  • Beautiful and easily navigated site with an Account area to manage subscriptions
  • Outstanding customer service
  • Fast Delivery
  • In-house optician 
  • Tailorable subscription plans


Why promote Waldo?

  • Clear and compelling customer proposition – “Premium contact lens subscription, with a 10-Day trial”
  • CPA rate for each subscribed user (general starting rate is £7 CPA but this will vary per affiliate traffic type/promotional method)
  • 30-day cookie
  • Beautiful creative - we can create any bespoke banners also. Please do not create your own banners and always seek sign off before posting creative.
  • PR opportunities for your site
  • Dedicated Account Management from the Awin team
  • Exclusive offers for closed group sites


Commitment to Quality and Brand Integrity

We are very keen to promote brand integrity, commitment to eye welfare and personalised customer service. We have an in-house optician and customer service team to ensure our users are well looked after. Contact lenses are a personal and delicate product so affiliates should push these softer elements of the brand to support an increased customer LTV. Any affiliates who outperform others will likely do so by pushing these elements. We measure outperformance by the % of trial sign ups who continue to subscribe to our products after the 10-day free trial period – customer satisfaction and retention is key to our business.


Invalid Leads/Programme Abuse

We are a management team with positive experiences of AWIN and want to replicate this with Waldo. Commissions will only be paid for valid unique trial users who have signed up on a 1 per person basis limit. Fraud is monitored closely and we will spot if there are hoax signups from same IPs, etc.

Any transactions that use a code not provided to the affiliate channel will be declined.


  • No bidding on brand terms, or on misspellings. This includes both the brand term and URLs containing the brand term.
  • You are not permitted to link directly to the Waldo site or to use a redirect to send the customer directly to the Waldo site from a PPC ad.
  • We ask you to include the term “Waldo” as a negative keyword on all campaigns in order to negate the risk of appearing on “Waldo” brand terms.
  • No typosquatting allowed. Please be aware that we carefully monitor paid for search on all competitive keywords and ask for your assistance in this process. 
  • Any affiliates found to be bidding on brand terms will be removed from the program and any commission made on these sales will not be paid.

Feedback and Further Contact Details

If you would like any further information about the programme, please contact us directly on 0207-150-7330 or email George using the details below.


(Full Waldo Terms & Conditions can be found on the T&Cs tab, or on-site -