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Waldo Daily Contact Lenses (Lead Generation)

ID | 12069


Get ready to see happiness! Welcome to Waldo: Bringing premium quality contact lenses to customers, without the hassle or the price tag.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days


Waldo Daily Contact Lenses (Lead Generation) Affiliate Programme

For your eyes only 

Do you wear contact lenses or know someone that does? – 4 million people in the UK do so it’s more than likely a significant proportion of your audience are potential customers.

Waldo is a tailorable & flexible subscription service for high-quality daily contact lenses without the hassle or the price tag. Take a look at our website - Waldo offers both Original and Vitamin lenses with three different subscription options.

Waldo is looking for high performing affiliates to help our rapid growth and disruption in the contact lens market. Do you manage a high performing publisher network? Are you a lifestyle, fashion or health blogger? A contact lens aficionado or a YouTuber that knows how to influence your audience? We’re looking to harness your influence and reward you for doing so.


Why do the public love Waldo?

  • High-quality lenses from a trustworthy brand
  • 10-Day Free Trial (just pay the £2.50 delivery)
  • Beautiful and easily navigated site with an Account area to manage subscriptions
  • Outstanding customer service
  • Fast Hour Delivery
  • Tailorable subscription plans


Why promote Waldo?

  • Clear and compelling customer proposition – “Premium contact lens subscription, with a 10-Day free trial”
  • CPA rate for each subscribed user (general starting rate is £7 CPA but this will vary per affiliate traffic type/promotional method)
  • 30-day cookie
  • Beautiful creative - we can create any bespoke banners also. Please do not create your own banners and always seek sign off before posting creative.
  • PR opportunities for your site
  • Dedicated Account Management from the Awin team
  • Exclusive offers for closed group sites


Commitment to Quality and Brand Integrity

We are very keen to promote brand integrity, commitment to eye welfare and personalised customer service. We have an in-house optician and customer service team to ensure our users are well looked after. Contact lenses are a personal and delicate product so affiliates should push these softer elements of the brand to support an increased customer LTV. Any affiliates who outperform others will likely do so by pushing these elements. We measure outperformance by the % of trial sign ups who continue to subscribe to our products after the 10-day free trial period – customer satisfaction and retention is key to our business.


Invalid Leads/Programme Abuse

We are a management team with positive experiences of AWIN and want to replicate this with Waldo. Commissions will only be paid for valid unique trial users who have signed up on a 1 per person basis limit. Fraud is monitored closely and we will spot if there are hoax signups from same IPs, etc.

Any transactions that use a code not provided to the affiliate channel will be declined.


  • No bidding on brand terms, or on misspellings. This includes both the brand term and URLs containing the brand term.
  • You are not permitted to link directly to the Waldo site or to use a redirect to send the customer directly to the Waldo site from a PPC ad.
  • We ask you to include the term “Waldo” as a negative keyword on all campaigns in order to negate the risk of appearing on “Waldo” brand terms.
  • No typosquatting allowed. Please be aware that we carefully monitor paid for search on all competitive keywords and ask for your assistance in this process. 
  • Any affiliates found to be bidding on brand terms will be removed from the program and any commission made on these sales will not be paid.

Feedback and Further Contact Details

If you would like any further information about the programme, please contact us directly on 0207-150-7330 or email George using the details below.


(Full Waldo Terms & Conditions can be found on the T&Cs tab, or on-site -