John Lewis & Partners offers a wide selection of products from John Lewis & Partners' fashion, home, gift and technology range.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days


John Lewis & Partners Affiliate Programme

Welcome to The John Lewis & Partners Affiliate Programme

Who we are

As one of the most respected retailers in Europe, John Lewis & Partners boasts a premium online shopping experience at

We are looking to develop partnerships with well-maintained, high-quality websites who will represent the brand to a high standard.

The programme membership will be based on brand and demographic fit, which we will assess on an ongoing basis. If any affiliate fails to meet the threshold for this then we will be in touch to discuss the partnership moving forward.

Why John Lewis & Partners?

  • Thousands of brands across Fashion, Home and Electricals offering unrivalled choice and selection for customers
  • A market leading own-brand proposition ranging from value lines through to premium luxury products
  • Over 100 different sets of creative banners within the Awin UI ready for you to use in addition to the ability to make bespoke creative requests
  • Strong conversion rates and high programme AOV
  • Multiple feed based solutions to support your individual needs including the Awin Create-a-feed and a Fusepump feed-creator toolkits. Bespoke feed solutions investigated upon request
  • A category-based commission structure, offering competitive rates by individual product category
  • John Lewis & Partners was named Best Retailer in the 2014 Which? Awards 

What makes us different?

  • Never Knowingly Undersold: this has always been our guiding principle at John Lewis & Partners and ensures the quality, pricing and service our customers experience is always the highest standard. To read more about our NKU policy please visit:
  • A comprehensive delivery proposition including:
    • Free standard delivery on all orders £50 and over
    • Free next day Click & collect service to any John Lewis & Partners or Waitrose & Partners branch (orders £30 and over)
    • Next/named working day UK delivery pre 10:30am - £9.95
    • Next working day UK delivery - £6.95
    • Named day UK delivery - £6.95
    • Express UK delivery (on selected products) - £19.95
  • Made to measure blind & curtain service with free delivery guaranteed within 7 working days
  • Furniture usually delivered within 7 working days
  • Market leading guarantees including:
  • Free 5 year guarantee on all televisions
  • Free 3 year guarantee on John Lewis & Partners branded electrical appliances
  • Free 2 year guarantee on all white goods
  • Free 2 year guarantee on all computers (+ free 90 day computer support line)
  • Free 2 year guarantee on Apple Macbooks
  • Free 2 year guarantee on Apple iPads

Questions? Get in touch:

If there is anything else you’d like to know about the John Lewis & Partners programme or to discuss partnership opportunities then please do get in touch with our friendly team -


Commission Structure:

Home and Garden 5%
Electricals 2.5%
Women’s Fashion 6%
Men’s Fashion 7%
Beauty 6%
Baby and Child 6%
Toys 6%
Sport and Leisure 6%
Gifts 4%
Special Offers 2.5%
Shop by Brand 2.5%
Default 2.5%

Please note that John Lewis & Partners have the right to decline bulk purchases, if the order is deemed illegitimate. 


Please note that as John Lewis & Partners has a 35 days return policy on all purchases validations will only be processed once this time period has passed for each transaction.

Transaction Queries:

Please note we will only accept transaction queries up to 60 days after validation date.



There is a wide selection of Gif and Flash banners to choose from including standard logos as well as category creative in a number of different sizes.

Product Feed:

John Lewis & Partners have released a new product feed developed in conjunction with Fusepump. Affiliates can now benefit from enhanced functionality and lots of additional product information plus you now have two feed options to choose from.

Option 1–Affiliate Window Create-a-Feed

Option 2 – FusePump FeedCreator

John Lewis & Partners do not allow site scrapes and require all affiliates to use the feed.