This document is intended to provide high-level best practices of display advertisements that link within Spiralusa.com with a focus on usage of the Spiral brand.
- Using the Spiral Direct.com name or branding elements can help you get results. However, the Spiralusa.com brand is one of our most valuable company assets, so we require advance review of creative materials.
- With written approval, we permit our advertisers to use Spiral branding elements within the requirements outlined in this document.
- All materials must be submitted to Spiral Direct in advance for approval by Spiral in accordance with our advertising policies.
- CTA messages should be selected to clearly communicate the action the customer is taking and what they will experience on the landing page.
- It is recommended that buttons, like pointer text, should start with an action verb whenever possible, be sentence capped, and contain no ending punctuation.
|Recommended CTA||Destination or Action|
|Shop now at Spiral Direct.com||Product, Destination, Category or Search page|
|Shop now||Product, Destination, Category or Search page|
|Add to Cart||View Cart page|
|Order Now||Product, Destination, Category or Search page|
Special Offers: The landing page must prominently present the offer being advertised.
Displaying Prices: Listing prices is strongly discouraged given potential mismatch between the price displayed in an ad unit and the prices displayed on a product details and requires approval from Spiral Direct.
Size:The Spiral Direct logo must be no smaller than 1” wide for print or 72 pixels on screen. Spiral corporate colors are Black and Spiral Red. The Hex codes for Black and Red are #000000 and #660000, respectively. No screens of either color are allowed.
Do not alter the logo artwork in proportion or color.
Product imagery shown in advertisements must be an exact representation of that being offered for sale, promotions, etc. Advertiser should not watermark the product image by any means. That include the watermark on whitespaces in image files.