Cetelem BE is a subsidiary of BNP Paribas and No. 1 in consumer credit in Belgium.

Primary Region



Attribution Period (Cookie Length)

30 Days


- Cashback is not allowed

- Gamble websites are not allowed

- It's not allowed to promote Cetelem products by saying it's 'easy' and/or 'fast' to borrow money. Please make sure you're promotions are in line with the 'Wet op het Consumentenkrediet'/ 'La loi sur le crédit à la consommation'.

- In this programme it is not allowed to send traffic generated through any kind of software, adware, spyware and/or malware.

- It is not allowed to buy the "Cetelem" keyword (or combinations/variation with it) in Google, Bing, Yahoo or any other search engine.

- E-mailing is not allowed

- Social media is not allowed.


The following terms apply for email partners of this program:

- Any email in which a loan or credit product is advertised should be accompanied by the warning:

  BENL: “Geld Lenen Kost Geld”

  Also see:

  BEFR: « Emprunter de l’argent coûte de l’argent »

  Also see :

- The publisher accepts that generated leads may be rejected retrospectively because of budget restrictions.

  To prevent disappointment please consult to ask for any capping that may apply. 

- The publisher accepts that any last minute refusal of an email shoot does not warrant compensation for loss of income

- The publisher commits to providing the actual email that was sent out to a specific person or email address

- The publisher commits to excluding a certain person or email address from any future shoots upon request of the advertiser