DC Thomson Shop is the home of subscriptions to DC Thomson magazines & newspapers, including Beano, Commando comics, The People's Friend, My Weekly, and so much more.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days


Terms and Conditions

Website Terms: is a domain owned by DC Thomson Shop and DC Thomson & Co. Ltd. 

Paid Search Campaigns

Affiliates may not bid on any DC Thomson Shop title names or related trademarks i.e. ‘The People’s Friend’, ‘My Weekly Subscription’, ‘DC Thomson Shop’, and all variations and misspellings therein. Any affiliate partaking in paid PPC campaigns using DC Thomson titles or brand name will have their agreement terminated with the DC Thomson Shop effective immediately.  Add all brand titles to negative keyword lists.

Full list of disallowed branded terms can be found below.

Programme Restrictions

Unless explicitly authorised otherwise by Beano, the following Programme restrictions apply:

  • Affiliates are not permitted to purchase, own or bid on any domain names with DC Thomson or DC Thomson Shop brand terms Terms (or misspellings of the same), for example ‘DC Thomson’ or misspellings in the URL.
  • Affiliates must not include DC Thomson Shop Brand Terms, or misspelt variations of the same, in the sub-domain of their website’s URL. For example,
  • Affiliates may use correctly spelt DC Thomson Shop Brand Terms after the domain of their website’s URL. For example,
  • Affiliates are not allowed to sell to customers over the phone, unless you have our express permission.

Organic Search

Affiliates may optimise websites for improved organic search ratings on search engines for DC Thomson titles. Please refrain from optimising misspellings of key DC Thomson title search terms. This will result in termination of the affiliate agreement.

Domain Restrictions

Affiliates may create URLs with the DC Thomson or DC Thomson Shop name following theirs, i.e.

Purchase, ownership, or use of the DC Thomson or DC Thomson Shop name within any internal URL names is not allowed, i.e.

Social Media

Affiliates may use their own social media channels to promote DC Thomson subscriptions leading to the affiliate website with appropriate tracking.

Affiliates must not, however, post on DC Thomson Shop or DC Thomson brand social media pages (whether or not they are owned by us) to drive traffic to their website. DC Thomson Shop social media channels include Facebook, Twitter, Youtube, and Instagram.

Breach of Programme Terms and/or Branding Guidelines

Any affiliate partners who do not abide by these terms risks partial or full commission reversals, having commissions set to zero, and/or complete removal from the programme.

Discount Codes

Affiliates may only promote discount codes or offers provided through the Offers.DCThomsonShop affiliate programme either directly or from the Affiliate Managers, Pam or Megan.

No unauthorised voucher codes or unauthorised offers must be used. We reserve the right to withhold payment of commission if unauthorised voucher codes or unauthorised offers are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying and/or encouraging unauthorised codes may also have their commission set to zero until the code(s) are removed.

Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this due date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. You must comply with current IAB voucher code best practice guidelines.

De-duplication Policy

All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include :

  • PPC Brand
  • PPC Generic
  • Email Advertising
  • Direct Partnerships
  • Price Comparison
  • Display & retargeting advertising

Please note that sales on pre-orders will not be validated until the actual sale has been sent to the customer. Any cancelled orders will not be validated.

Email Affiliates

Emails and newsletters must be sent to us for approval and must not be sent out until approved. Any emails and newsletters must make it clear that they are sent by third parties endorsing our products or services, and that they are not sent by us.


A number of creative assets exist for immediate use for affiliates to use within the Affiliate Window interface.

We can also create any bespoke creative or supply any individual assets on request. Please submit these to the DC Thomson Shop Affiliate Manager for approval. (3 – 5 days maximum approval time unless otherwise notified.)

Commission Rates

Offered commission rate :CPA based on order value Min £0.50 - Max £10.00

List of Branded Terms

Do not bid on PPC for the following or similar terms (including adding ‘subscription(s)’ to the end) of:

DC Thomson Shop
DC Thomson
DC Thomson and Co
DC Thomson and Co Ltd
The People’s Friend
The People’s Friend Special
My Weekly
My Weekly Special
The People’s Friend Pocket Novels
My Weekly Pocket Novels
The Scots Magazine
This England
Beano comics
Beano magazine
Animals and You / Animals & You
Official Jacqueline Wilson Magazine
Sweet / Sweet magazine
Scottish Caravans and Motorhomes / Scottish Caravans & Motorhomes
110% Gaming
Shout Magazine
No. 1 Magazine