Alton Towers Holidays are the OFFICIAL short break provider to Alton Towers Resort, with the best deals & availability. Breaks include a hotel stay, breakfast and theme park tickets.


Attribution Period (Cookie Length)

30 Days


Alton Towers Holidays Affiliate Terms

We offer commissions of up to 5% on all Alton Towers Holidays.
With an average basket value of £300 you can earn up to £15 per booking!

Assist payments
We offer assist payments of £1.00 for content publishers who drive awareness but who are not the last click referrer.
Not valid for cashback, voucher or loyalty affiliates.

Please note Alton Towers Holidays do not pay commission on:

  • Ticket Only
  • Room Only, or 
  • Room Only Annual Pass bookings.

Affiliate PPC Guidelines.
Please contact us if you wish to PPC on Theme Park breaks or our brand terms.
We allow PPCing by prior agreement only.

Brand terms and bidding.
Affiliates are not permitted to bid on any of our brand terms including (but not limited to) the following keywords, please ask permission for any PPC activity before launch:

  • alton towers
  • alton towers resort
  • alton towers holidays
  • altontowers holidays
  • alton towers hotels
  • splash landing hotel

Affiliates are not permitted to:

  • bid on misspells or variations of our brand names & keywords outlined above.
  • bid on hybrid terms that contain our brand name (including misspells and variations) within paid search activity.
  • use any sites or landing pages that represent themselves or pass themselves off as Alton Towers Holidays or take any action that is likely to mislead third parties to believe such a site is the Alton Towers Holidays site.
  • use domains containing our brand name (including misspells and variations) within paid search activity.
  • use our brand name (including misspells and variations) as a subdomain of their own domains for paid search activity.

All affiliates should add the following terms into their PPC campaign negative broad keyword lists:

  • altintowers
  • altin towers
  • cbeebies land
  • alton twoers
  • alton twoer
  • alton tower
  • altontower

Ad copy restrictions
Affiliates are not permitted to:

  • use our brand name within their ad title or ad copy for paid search activity.
  • direct link to our URL in their ad copy, unless permission is granted to do so, prior to the campaign/ad going live.

Content restrictions
Affiliates may only use content we directly supply via our account. If an affiliate duplicates content from for use on their site without our permission, their commission levels will be dropped to zero for the following month. If you require additional content from us, please request it by contacting us.

Accepted affiliates
We will not accept any sites that we deem to be detrimental to our reputation.
The following types of site are not acceptable on the program:

  • Sites that contain or link to sexually explicit material and/or language.
  • Sites that contain or promote any form of violence or illegal activities.
  • Sites that contain discrimination against race, sex, religion, nationality, sexual orientation, age etc.
  • Affiliate websites that promote gambling will be required to obtain permission from Alton Towers Holidays prior to being accepted on the programme.

We accept cashback and voucher code.
All sites must abide to our terms and conditions and to the IAB Affiliate Council regulations and ensure that voucher codes are genuine, current and have end dates clearly displayed.

Affiliates will not be paid commission for any activity that contravenes these guidelines.