As part of our efforts to make sure your content get the best visibility and interaction on Swagbucks.com, we wanted to let you know of new branding logo, copy and advertising changes that we are enforcing effective immediately.
From this point on we are no longer using “Swag Bucks” to talk about our online reward currency. We are replacing it with points called SB. The reason for this change is that our users have experienced confusion between Swagbucks the brand and "Swag Bucks" the currency. We have created a shortened name, SB, that represents our brand and we are using it across the website in all areas. We would like to make sure this is consistent in all areas where Swagbucks and its currency are discussed.
When explaining Swagbucks to potential users please refer to the currency as “points called SB" (See below examples):
DO: Swagbucks lets you earn points called SB for watching videos online.
DO NOT: Swagbucks lets you earn points called Swag Bucks for watching videos online
DO NOT: Swagbucks lets you earn SB for watching videos online.
DO: I earned 500 points called SB just for watching a few videos.
DO NOT: I earned 500 points called Swag Bucks just for watching a few videos.
DO NOT: I earned 500 SB just for watching a few videos.
In addition, if readers have been introduced to the concept of points called SB you can continue to refer to them as points or points called SB.
Please also note that the brand Swagbucks is always spelled as one word with a lower case “b.”
DO: Greetings Swagbucks member.
DO NOT: Greeting SwagBucks member!
DO NOT: Greetings Swag Bucks member!
DO NOT: Greeting swagbucks member!
DO NOT: Greetings Swagbucks.com member.
Please make sure to replace all logos with this updated logo asap.
Please use the logo art exactly as provided. Don’t alter spacing, colors or any other features. When resizing, make sure that the aspect ratio stays consistent [no squashing or stretching, please].
The logo has two equally important parts: the logo mark and the logotype. Always use the full logo; neither the mark nor the type should be used independent of the other.
Four versions of the logo are available.
We have redesigned the ads you may currently be using. Just as with the logo please use the ads exactly as provided. Don’t alter the copy, spacing, colors or any other features. When resizing, make sure that the aspect ratio stays consistent [no squashing or stretching].
Please take a few minutes to review all your current and upcoming collateral to ensure it complies with the above brand guidelines.
We appreciate your cooperation and if you have any questions or concerns please email firstname.lastname@example.org.