Program Terms & Conditions
1. Paid Search Activity (PPC)
Publishers may not bid on and use Mankind trademarks to gain preferential listings on Search Engines, Directories or any other kind of online database.
Mankind continually monitors search engine activity across Bing, Google and their partners.
1.1 Keyword Bidding (terms)
i. Publishers are NOT permitted to use any Mankind brand term, including misspells and other variants to gain preferential listings on Google, Bing or their partners. Please refer to table T1 for an indicative, yet not exhaustive list of Mankind brand terms, and table T2 for an indicative, yet not exhaustive list of common misspells.
ii. Publishers are NOT permitted to use ‘branded term + generic terms’ to gain preferential listings on Google, Bing or their partners. For example 'Mankind skincare' or 'Beauty products from Mankind'.
iii. See 1.4 for penalties when operating outside of these clauses.
iv. Publishers are permitted to use any keywords that do not relate to any Mankind keywords. Examples would include ‘sofa beds’ ‘exercise bikes’ ‘special offers’.
v. It is the responsibility of the publisher to seek the advice of the Mankind account manager if they are in doubt.
vi. Publishers are NOT permitted to bid on competitor’s brand terms to drive traffic to Mankind.co.uk.
Mankind would like to remind publishers about the dangers of Google’s extended/expanded broad match functionality and would strongly recommend including the term ‘Mankind’ as a negative keyword on all campaigns in order to negate the risk of appearing on Mankind brand terms.
1.2 Display URLs
i. Publishers are NOT permitted to use the word ‘Mankind’ in their display URLs in any text ad, for example:
ii. Publishers are NOT permitted to use misspellings, or upper/lower case variants.
1.3 Landing Pages
i. All clicks must first land on the publisher’s site, and the user must click from the publisher’s site to www.mankind.co.uk.
ii. Clicks must never land directly on www.mankind.co.uk.
iii. Overlays and masked URLs are NOT permitted.
1.4 Penalties for acting outside of clauses
In the event of a publisher found to be in breach of these clauses, the following actions will be taken.
i. In the first instance of a publisher found to be in breach of any of the clauses detailed in 1.1, 1.2 or 1.3 all pending commissions will be declined for the day of the offence, and the previous six days before the offence. Mankind will suspend the publisher and decide the appropriate action within two working days. Only in exceptional circumstances will a publisher be reinstated after the first instance.
ii. In the second instance of a publisher found to be in breach of any of the clauses detailed in 1.1, 1.2 or 1.3 all pending commissions will be declined for the day of the offence, and the previous month before the offence. Mankind will suspend this publisher indefinitely.
2. Coupons/Promotion codes
Mankind is keen to work with all publishers to accurately promote special offers, discounts and promotions.
The Internet Advertising Bureau (IAB) and its affiliate marketing council (AMC) have established a code of best practice for the use of online Voucher Codes.
At a meeting of the main UK networks held on 5 November 2008, agreement was reached on a set of key criteria which will make up the Code, with an ongoing commitment to tighten these as the industry grows.
Networks signing up to Voucher Code best practice agree that they will jointly enforce the code of conduct by not working with affiliates who do not comply with the following:
• Using 'Click to Reveal' when there is no valid or current code present is not permitted of affiliate publishers including using 'Click to Reveal' to show any deals/offers/sales instead of vouchers.
• Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.
• A valid code is defined as a code that has been legitimately issued by a merchant for use online. This code will have an activation date and where necessary a deactivation date.
• Voucher code directories must contain clear categorization and separation between deals/offers/sales and discount codes
In addition to the IAB’s code of conduct, Mankind has set out the following provisions for the use of promotion codes and offer promotion.
2.1 Unauthorized coupon/promotion codes:
i. An unauthorized coupon/promotion code is a code that hasn’t been communicated via your account manager.
ii. Publishers must not feature any unauthorized coupon/promotion codes, nor must publishers cite a URL to that coupon/promotion code anywhere on their website.
iii. Mankind will decline commissions on all orders when an unauthorized promotion code has been used, and be subject to the penalties detailed in 2.3.
2.2 Authorized coupon/promotion codes:
i. An authorized coupon/promotion code is one that has been communicated via your account manager, and these will always be introduced as ‘authorized’.
ii. Mankind will approve all commissions on valid orders when an authorized promotion code has been redeemed within the promotional period.
iii. Publishers must not feature an expired coupon/promotion code outside the stated promotional period. If expired coupon/promotion codes continue to feature, this will constitute breach of clause 2.1 regarding the use of unauthorized coupon/promotion codes.
2.3 Penalties for acting outside of these clauses
i. In the first instance of a publisher found to feature any unauthorized coupon/promotion codes, or cite a URL as to the code’s location, will result in all pending commissions being declined for the day of the offence, and the previous six days before the offence. Mankind will suspend this publisher and decide the appropriate action. Only in exceptional circumstances will a publisher be reinstated after the first instance.
ii. In the second instance of a publisher found to feature any unauthorized coupon/promotion codes, or cite a URL as to the code’s location, will result in all pending commissions being declined for the day of the offence, and the previous month before the offence. Mankind will suspend this publisher indefinitely.
T1 Brand Terms
T2 Misspellings (keywords)
In addition, any use of these words, other Mankind registered trademarks, confusingly similar words or copyright is expressly forbidden and will result in the immediate termination of an Affiliate's agreement with Mankind.co.uk.
Affiliates' use of Mankind's Trade Marks must be limited to the creative and text supplied by Mankind through the interface and the network. Any other use is not permitted unless prior permission has been granted by Affiliate Window/R.O.EYE.
Sales may remain in pending status for a maximum of 21 days due to Mankind’s return policy. Where possible, validations are carried out on a weekly basis.
4. Email Marketing Campaigns
Email marketing (solus campaigns) must be submitted to your account manager for sign off.
5. Disputed transactions
Affiliates must raise commission queries via normal channels within seven days of an expected payment.