1.2 Unless explicitly authorized otherwise by HQhair, the following program restrictions apply:
1.2 Affiliates are not permitted to purchase, own or bid on any domain names with the word 'HQ Hair' or misspellings of ' HQ Hair' in the URL. For example, www.HQhari.com.
1.3 Affiliates must not include HQhair Brand Terms, or misspelt variations of the same, in the subdomain of their website’s URL (for example: http://hqhair.affiliate.com).
1.4 Affiliates may use correctly spelt HQhair Brand Terms after the domain of their website’s URL (for example, http://www.affiliate.com/HQhair).
2. Paid Search Activity (PPC)
Publishers may not bid on and use HQhair trademarks to gain preferential listings on Search Engines, Directories or any other kind of online database.
Beauty Expert continually monitors search engine activity across Google, Bing and their partner sites.
2.1 Keyword Bidding (terms)
i. Publishers are NOT permitted to use any HQHair brand term, including misspells and other variants to gain preferential listings on Google, Bing and their partner sites. Please refer to table T1 for an indicative, yet not exhaustive list of Beauty Expert brand terms, and table T2 for an indicative, yet not exhaustive list of common misspells.
ii. Publishers are NOT permitted to use ‘branded term + generic terms’ to gain preferential listings on Google, Bing, their partner sites. For example 'HQhair Shampoo' or 'Beauty products from HQhair’.
iii. See 1.4 for penalties when operating outside of these clauses.
iv. Publishers are permitted to use any keywords that do not relate to any HQhair keywords. Examples would include ‘sofa beds’ ‘exercise bikes’ ‘special offers’.
v. It is the responsibility of the publisher to seek the advice of the HQhair account manager if they are in doubt.
vi. Publishers are NOT permitted to bid on competitor’s brand terms to drive traffic to Beautyexpert.co.uk.
Beauty Expert would like to remind publishers about the dangers of Google’s extended/expanded broad match functionality and would strongly recommend including the term ‘Beauty Expert’ as a negative keyword on all campaigns in order to negate the risk of appearing on Beauty Expert brand terms.
1.2 Display URLs
i. Publishers are NOT permitted to use the word ‘Beauty Expert’ in their display URLs in any text ad, for example:
ii. Publishers are NOT permitted to use misspellings, or upper/lower case variants.
1.3 Landing Pages
i. All clicks must first land on the publisher’s site, and the user must click from the publisher’s site to www.beautyexpert.co.uk.
ii. Clicks must never land directly on www.beautyexpert.co.uk.
iii. Overlays and masked URLs are NOT permitted.
1.4 Penalties for acting outside of clauses
In the event of a publisher found to be in breach of these clauses, the following actions will be taken.
i. In the first instance of a publisher found to be in breach of any of the clauses detailed in 1.1, 1.2 or 1.3 all pending commissions will be declined for the day of the offence, and the previous six days before the offence. Beauty Expert will suspend the publisher and decide the appropriate action within two working days. Only in exceptional circumstances will a publisher be reinstated after the first instance.
ii. In the second instance of a publisher found to be in breach of any of the clauses detailed in 1.1, 1.2 or 1.3 all pending commissions will be declined for the day of the offence, and the previous month before the offence. Beauty Expert will suspend this publisher indefinitely.
T1 Brand Terms
T2 Misspellings (keywords)
And any variations of the above
In addition, any use of these words, other Beauty Expert registered trademarks, confusingly similar words or copyright is expressly forbidden and will result in the immediate termination of an Affiliate's agreement with Beautyexpert.co.uk.
Affiliates' use of Beauty Expert's Trade Marks must be limited to the creative and text supplied by Beauty Expert through the interface and the network. Any other use is not permitted unless prior permission has been granted by Affiliate Window/The Hut Group.
We request that you do not actively promote the following brands due to our contractual obligations with our suppliers:
HQhair encourages affiliates to contact us for exclusive voucher/discount codes and additional incentives.
Affiliates may only promote codes that are provided through the HQhair affiliate program (either through our account or directly from HQ Hair's Affiliate Manager).
HQhair reserves the right to withhold payment of commission if unauthorized voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorized codes may also have their commission set to zero until the code(s) are removed.
Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the program. Please also ensure that you observe the IAB voucher code best practice guidelines.