Summary

Mark Warner is the UK's largest independent family tour operator and one of the best known and most trusted brands in the travel industry. Offering both beach club and ski holidays.

Primary Region

United Kingdom

Payments

Cookie Length

30 Days

Links

Terms and Conditions

Mark Warner PPC Restrictions/ Guidelines

Subject to all other applicable requirements of these Guidelines, Partners:

• can include our trade mark in the sub folders of the display URLs in your Search Engine Adverts. Example: http.yourdomain.com/markwarner

• are NOT allowed to include our trade mark in the sub domain of the display URLs in your search engine adverts. Example: http://markwarner.yourdomain.com

• are NOT allowed to operate domains which contain our trade mark for the sole purpose of driving traffic from search engines. Example: http://markwarner.co.uk

are NOT allowed to use our trade mark in your ad copy title  

• are allowed to use our trade mark in your ad copy body

• are NOT allowed to conduct or engage in any search engine advertising which utilises our trade mark in any way whether on its own or in conjunction with any other word or words

• are NOT allowed to show adverts for a search on our trade mark in conjunction with generic terms. (i.e. brand with generic terms) Example: Mark Warner Summer Holidays

• are NOT allowed to conduct or engage in any third party display advertising which utilises our trade mark in any way whether on its own or in conjunction with any other word or words

• are required to add our trade mark plus misspellings of the same to your negative keyword list

• are NOT allowed to show misspellings of our trade mark on your website or in your meta tags or alt tags

• are NOT allowed to make any other use of our trade mark

• are NOT allowed to remove content from the Mark Warner website (including images and video) and duplicate this onto your own website without prior written authorisation from Mark Warner

• are required to ensure that the Mark Warner brand is positively portrayed at all times.


PPC Negative Keywords

‘Mark Warner’ (or any misspellings)

‘Mark Warner Holidays’

‘Mark Warner Holiday’

‘Mark Warner Sun’

‘Mark Warner Sun Holidays’

‘Mark Warner Summer’

‘Mark Warner Summer Holidays’

‘Mark Warner Ski’

‘Mark Warner Ski Holidays’

‘Mark Warner Winter’

‘Mark Warner Winter Holidays’

(‘holiday’ is included in the above)

‘Mark Warner Deals’

‘Mark Warner Offers’

‘Mark Warner Corsica’

‘Mark Warner Greece’

‘Mark Warner Portugal’

‘Mark Warner Turkey’

‘Mark Warner Sardinia’

‘Mark Warner Kos’

‘Mark Warner Rhodes’

‘Mark Warner Algarve’

‘Mark Warner Bodrum’

‘Mark Warner San Lucianu Beach Resort’

‘Mark Warner Helona Beach Resort’

‘Mark Warner Lakitira Beach Resort’

‘Mark Warner Levante Beach Resort’

‘Mark Warner Lemnos Beach’

‘Mark Warner Ocean Club Beach Resort’

‘Mark Warner Sea Garden Beach Resort’

‘Mark Warner Perdepera Beach Resort’

‘Mark Warner Chalet Hotel Rosanna’

‘Mark Warner Chalet Hotel Schweizerhof’

‘Mark Warner Chalet Hotel Dahu’

‘Mark Warner Chalet Hotel Christina’

‘Mark Warner Chalet Hotel Berangere’

‘Mark Warner Chalet Hotel Loden’

‘Mark Warner Chalet Hotel Tarentaise’

‘Mark Warner Chalet Hotel Aiguille Percee’

‘Mark Warner Chalet Hotel Hautes de Toviere’

‘Mark Warner Chalet Hotel Moris’

‘Mark Warner Chalet Hotel Le Val d’Isere’

‘Mark Warner Chalet Hotel Cristallo’

 

Plus you should not have Mark Warner (or any shortenings of brand or resort name) in the title of your PPC advert.

Affiliate PPC Policy
No PPC direct to site. No PPC on brand related names, variations or misspellings. PPC on generic terms is allowed to the affiliate site.