Unless specifically agreed in writing with Hotelplan Ltd (Santa's Lapland), Affiliates must
i) purchase, license or operate any domain name which is confusingly
similar to SantasLapland.com
ii) design a website that is confusingly similar to Santa's Lapland
iii) use PPC campaigns to drive traffic
These rules are effective immediately (30th August 2013) and should the Affiliate not
comply they will be banned from the Santa's Lapland affiliate programme with immediate effect.
Affiliates are not permitted to send any unsolicited email ("spam") under this Affiliate programme. If you wish to send out an to your own registered users promoting Santa's Lapland to your database you must seek prior approval from Affiliate Window/Hotelplan/ Santa's Lapland.
“In addition, all creative must be signed-off by Affiliate Window/Santa's Lapland prior to final send.”
Please email us, to obtain prior approval
Any affiliates that promote Santa's Lapland via display are responsible for their activity, regardless of whether they own the websites on which they are promoting our product. Hotelplan Ltd reserve the rights to withhold commissions if the affiliate breaches our terms and conditions.
Affiliates should only use creative supplied directly from the Affiliate Window interface.
Affiliates are not permitted to advertise their own websites by posting on Santa's Lapland official Facebook page. Affiliates are not permitted to pose as Santa's Lapland on any social media platform. Affiliates are permitted to advertise on their own branded social pages.
Search Engine Marketing & PPC Activity
We run our own Search Engine Marketing and PPC campaigns. As such, we do not work with PPC affiliates. You are, of course, still permitted to send traffic directly to your website via PPC campaigns, whilst adhering to our Terms and Conditions below.
a) Keyword bidding: We do not allow affiliates to bid on keywords containing our registered names or keywords that resemble Santa's Lapland terms. These keywords include, but aren't limited to: Santa's Lapland, Santas Lapland, santaslapland, santaslapland.com.
b) Misspellings: We do not allow affiliates to bid on keywords containing or resembling common misspellings of the brand terms.
c) Long Tail Keywords: We do not allow our affiliates to use the keywords mentioned above as part of "long tail" or “branded term + generic term” key phrases e.g., santas lapland holiday special offers , santas lapland holiday in Saariselkä.
d) Negative Keywords: We would like to remind publishers about the dangers of Google’s extended/expanded broad match functionality. In order to meet our Programme Terms and Conditions you must include the following terms as negative broad match keywords: Santa's Lapland, Santas Lapland, santaslapland, santaslapland.com.
e) Outbidding: You must not display PPC adverts that appear in a higher position than those from our own PPC Campaigns. If adverts placed by you outrank adverts from a Santa's Lapland campaign, you should immediately lower the CPC bid upon request.
f) PPC Display URLs: You may not use any Santa's Lapland name, domain (including but not limited to www.santaslapland.co.uk, www.santaslapland.com.com or country-specific domain or sub-domain (e.g. or uk.santaslapland.com) as the display URL in a PPC advert. This includes domain names that combine a registered name with any combination of additional letters, numbers, words, phrases or other characters. This restriction includes domain names containing any misspelling or other variation of any our registered name which may be misleading. In addition, the use of our brand in the domain after the TLD is not to be used in any PPC advertising (e.g. www.domain.com/santaslapland).
g) PPC advert copy: Please do not use PPC advert copy containing our registered name. This includes advert copy that combines a registered name with any combination of additional letters, numbers, words, phrases or other characters. This restriction includes advert copy containing any misspelling or other variation of any of our registered names which may be misleading.
h) Direct linking: PPC adverts should only ever link directly to your website, not re-direct to any of our domains, and be represented solely as an affiliate of Santa's Lapland. Direct linking to our site through PPC is strictly forbidden.
i) Other Pay Per Click Advertising: The above terms apply to all Pay Per Click activity. In addition to Paid Search, this also includes but is not limited to Social Media advertising, comparison site advertising, directories, online databases and other pay per click text listings.
Other Terms and Conditions
Landing pages: All clicks must first land on the publisher’s site. The user must click from the publisher’s site to our domain. Clicks must never land directly on www.santaslapland.co.uk without landing first on the publisher’s site. Overlays and masked URLs are NOT permitted.
Unacceptable Content: In order to work with Santa's Lapland, your site(s) cannot be associated with any racist, overtly political, vulgar or sexual content that we deem offensive. You must remove all content deemed offensive by us within 24 hours of being notified by our Affiliate Team.
Use of Logos and Registered Names: The Santa's Lapland logo and images cannot be altered or changed. If you require a certain logo or image size that is not available please contact us directly. Use of our Brand logo is not permitted without prior consent from Santa's Lapland/Affiliate Window and must adhere to our Brand guidelines.
Changes to Terms and Conditions
We reserves the right to withdraw or amend these Terms and Conditions at any time. Changes will be communicated to affiliates who must adhere to amended Terms and Conditions within 7 days.
If you have any questions or queries please contact us or your Affiliate Window account manager.