Summary have over 450 stores nationwide, coupled with a huge online presence to make us the UK's Number One Sports Retailer. Advertisers can benefit from over 500 brands, over 49,000 products online and an AOV of around £55 at 1% base CPA.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days

Terms and Conditions Affiliate Program Terms and Conditions

Any Affiliate found to be in breach of any of the terms and conditions will be removed from the programme and may have any due commissions revoked on investigation.

Commission Approval Criteria

Commission is payable on sales tracked directly through Awin, attributed to the Affiliate Account ID on a last click wins basis. Commission on sales is paid as follows:

  • 1% Commission awarded for all sales - this will not be paid on VAT and delivery charges.
  • Any order that is over £200 after any applicable VAT and delivery charges have been deducted will be declined due to ‘’exceeds limit’’

Sales must be validated by with confirmation that payment has been received in full from the customer. We will not pay commission on the redemption of gift vouchers or evouchers on our site. Commission will be paid as long as all terms and conditions have been adhered to.

Creative / Banners will supply creative in line with current promotions available through the Affiliate Programme. If any Affiliate wishes to use alternative graphical content, this must be submitted to for approval - once this has been signed-off, this will be free to use by the Affiliate.

PPC Activity / Keywords currently do not allow Affiliate activity surrounding PPC unless explicitly agreed between Sports Direct and the publisher. Affiliates are not permitted to bid on any keywords containing the brand or any variations of the brand without prior agreement.

Voucher Codes

Affiliates are only permitted to use voucher codes that are specifically assigned to them, unless a public discount code has been issued across the programme. If a voucher code has been supplied to a specific Affiliate, any sales attributed to another Affiliate using this voucher code may not be approved and commission will therefore be withheld. Commission will not be paid on sales where a code has been used that was not directly supplied to affiliates, this includes voucher codes that are sent to Sports Direct email database and social channels. Commission is not paid when an evoucher or unidays code is used.

Vouchers and evouchers

Commission will not be paid on orders that qualify for a free voucher e.g. for every £100 spent, receive a £20 voucher.

Commission will not be paid on orders where a gift card and/or evoucher have been used as a payment method for an order, either as the full payment method or as part payment.


Commission or cashback will not be paid on any order that is cancelled before the validation process takes place. This rule also applies to orders where any item that is part of that order is cancelled, exchanged or amended before validation. 


Cashback is only paid on orders under £200. Commission may not be validated if a voucher code is used.

Use of Emails / Email Marketing

Any Affiliate wishing to send out an email on behalf of must obtain prior approval, with copies of content supplied where requested. 

Any emails sent under the Afilliate Programme must be compliant with the CAN-SPAM Act, must be Opt-In and not unsolicited.

Domain Names

Affiliates must not use any domain names which contain the brand name or direct variations thereof. However, Affiliates are permitted to use the brand name in the directory URL - e.g.


All publishers must be compliant with the Sports Direct brand which includes listing correct offers, discounts and costings of products and delivery. Affiliates who are displaying non-compliant copy on site will be given a 7 day notice period, after which their commission rate will be set to 0% until the copy is corrected. Failure to comply and correct the copy within 7 days may lead to expulsion from the program based on Sports Direct’s discretion.