Unless specifically agreed in writing with Etihad Airways or DigitasLBi, Affiliates must
i) purchase, license or operate any domain name which is confusingly
similar to ‘Etihadairways.com’ or “Etihad.com”;
ii) bid on the ‘Etihad.com’ keyword, or any of its misspellings, on any of
the search engines that currently operate web services; a non-exhaustive list of
possible derivatives of the brand term are:
www Etihad com
etihad dot com
etihad .com uk
iii) use the keyword 'etihad.com' to perform paid search activity across
any search engines that operates web services and to that effect,
Affiliates must add the ‘etihad.com’ keyword and its derivatives as above
as negative matches to their PPC campaigns. “A negative match needs to be setup on both exact and broad match terms.”
iv) use the term “etihad.com” or its derivatives in the Affiliate's ad text
for driving traffic from Etihad Airway’s competitors' brand terms to
Etihad Airway’s site nor the affiliate's sites.
v) drive paid or unpaid traffic from search engines directly to Etihad Airways
pages or the Etihad.com site overall. The affiliate has to use their own
sites for traffic from search engines.
For the avoidance of doubt, the above restrictions or the specific terms
of agreement regarding authorised PPC activity shall supersede any
conflicting provision that may be found in any section of this
These rules are effective immediately (9th April 2013) and should the Affiliate not
comply they will be banned from the Etihad Airways affiliate programme with immediate effect.
Purchase of Domains
Affiliates are not permitted to register domain names that include variations of Etihad Airways own URL unless agreed directly with Etihad Airways or DigitasLBi
Affiliates are not permitted to send any unsolicited email ("spam") under this Affiliate programme. If you wish to send out an email on behalf of Etihad Airways to your database you must seek prior approval from Affiliate Window/DigitasLBi/Etihad Airways.
“In addition, all creative must be signed-off by Affiliate Window/DigitasLBi/Etihad Airways prior to final send.”
Please email affiliates.etihad@LBi.com, to obtain prior approval
Discount Code policy
“Affiliates are only permitted to use any discount code or voucher code provided directly by Affiliate Window/LBi/Etihad Airways for their use in the affiliate channel.”
Affiliates are not permitted to promote any discount code or voucher codes that are being utilized exclusively by other marketing channels. The use of 'illegal' discount codes may result in sales being declined and ultimately suspension from the affiliate program.
Any affiliates that promote Etihad Airways via display are responsible for their activity, regardless of whether they own the websites on which they are promoting Etihad Airways. Etihad Airways reserve the rights to withhold commissions if the affiliate breaches Etihad Airway’s terms and conditions.
Affiliates should only use creative supplied directly from the Affiliate Window interface.
Affiliates are not permitted to advertise their own websites by posting on Etihad Airways official Facebook wall: http://www.facebook.com/etihad.airways. Affiliates are not permitted to pose as Etihad Airways on any social media platform. Affiliates are permitted to advertise Etihad Airways on their own branded social pages.
If you have any questions or queries please contact the Etihad Airways account team @ affiliates.etihad@LBi.com or your Affiliate Window account manager.