Action description: Valid Sale (which constitutes a car being delivered to the forecourt)
Validation criteria: A car being sold at one of the forecourts
Validation Period: Fortnightly
Cookie Period: 30 days
Commission Structure: £75 per validated vehicle purchase (£25 per attended appointment + £50 bonus per purchase)
De-Duplication Policy: We do not de-duplicate against other channels
* Please note that all valuations are tracked at £0. Tracked valuations that convert into a validated vehicle purchase will be amended to £75 commission
Types of publisher permitted
Use of Incentive Sites: Cashback affiliate sites are permitted on this program. Loyalty (i.e. sites that offer an incentive other than cash, such as points) affiliatesites are permitted on this program. If permitted, the merchant will provide a commitment to resolving any missing transactions that occurs.
Use of voucher codes: Voucher code affiliates are permitted on the program. Only official codes can be promoted.
Use of software application sites: All software applications must get approval before starting to promote the program.
Use of sub affiliate networks: Sub affiliate networks are not permitted on the program.
Use of social media: Affiliates are not permitted to promote the program across their own Social Media properties without prior permission. Affiliates are not permitted to promote the program in the wider Social Media space (e.g.Facebook arbitrage).
Use of email affiliates: Affiliates are permitted to distribute emails advertising the merchant to their own database. All emails need to be approved by the merchant prior to send out.
PPC (Search Engine Pay Per Click) affiliates
Use of PPC Affiliates: Affiliates are not permitted to bid in search engines on brand terms. Affiliates are not permitted to bid on hybrid brand + generic terms. Affiliates are not permitted to bid on misspellings and variations of the brand term. Affiliates are NOT permitted to bid on hybrid terms that contain our brand name (including misspells and variations) within paid search activity.e.g. ‘we want any ford cars, ‘WeWantAnyCar.com in London” etc.
Affiliates are NOT permitted to appear under search terms that contain our brandname and therefore we recommend adding our brand name as a negative keyword wherever possible.
WeWantAnyCar.com is trademarked in the search engines.
URL and ad copy restrictions: Affiliates can not use the brand name in their URL. Affiliates are not permitted to use our brand name (including misspells andvariations) within the sub folders of their domains for paid search activity. Affiliates can NOT use our brand name within their ad title for paid search activity. Affiliates can NOT use our brand name within their ad copy for paid search activity.
Direct linking restrictions: Affiliates are NOT permitted to direct link by using our official URL as the display URL within their ad copy. This applies to all search engines.
Branding Guidelines: Affiliates are not allowed to make any reference to the attractiveness of the prices paid for cars.
Creative Restrictions: Affiliates have to display the most up to date logo at all times from the online affiliate centre. Affiliates have to pick up creative from the network interface rather than hard coding it.
Copy Compliance: Affiliates are not allowed to make any reference to the attractiveness of the prices paid for cars.
Deep linking: Affiliates cannot deep link to any other site other than content we specify on WeWantAnyCar.com
Search Engine Optimisation (SEO): There are no restrictions on the way affiliates can optimise their pages in order to improve the search engine rank to promote the program.
Regional restrictions: There are no any regions or territories that affiliates are not permitted to target.
Product information: Valuations, appointments, sales are being tracked. The merchant site pays out on valid sales. The entire transaction value will be commissionable.
The consequences of any affiliate breaking Terms and Conditions: Any affiliates found in breach of these terms and conditions will receive an initial warning. Repeat offenders will then be removed from the program.
The merchant agrees, wherever possible, to provide affiliates with reasonable notice period on any significant changes to the program. Examples of significant changes include, but are not limited to, commission changes of more than 25%, alterations in de-duplication criteria and program closure.