Summary

The Aviva Car affiliate programme has a very strong commission offering for affiliates supported by a 30 day cookie duration.

Primary Region

United Kingdom

Payments

Attribution Period (Cookie Length)

30 Days

Links

Use of Creative and Banners

 

Please note that if you are promoting any of the Aviva Insurance programmes via creative and are unable to refresh banners dynamically, you are required to use Aviva logos only.

 

PPC Restrictions

 

PPC Restrictions – No Brand Bidding

 

Do not bid for the Norwich Union or Aviva brand related keywords or brand related keywords plus product on Google, Yahoo! or Bing.

 

Google:

 

Brand bidding on Google on this program is prohibited and any affiliates found to be doing so will be removed from the program. Any commission made on these sales will not be paid by the merchant.

 

Examples of terms affiliates should not bid on, appear against or use in ad copy are below:

 

  • Brand-only keywords - 'Norwich Union', 'Aviva', 'Norwich Union Direct'
  • Misspellings of brand-only keywords - 'Norwihc Union', 'Norwich Unoin', 'Avivra' etc
  • Broad match terms that include the Norwich Union and/or Aviva brand name or misspellings of the Norwich Union or Aviva brand name – 'Norwich Union Car Insurance' or 'Aviva Direct Home Insurance'

 

However, Aviva allows affiliates to bid on generic terms relevant to the products promoted by Norwich Union/Aviva e.g. ‘car insurance’, ‘home insurance’, ‘travel insurance’, ' contents insurance', etc.

 

Affiliate Display URLs -

 

  • No affiliate is allowed to use any Norwich Union or Aviva domains.
  • Affiliates must not have reference to Norwich Union or Aviva as /norwichunion or /aviva at the end of their domain.
  • Affiliates may not use the term as a subdomain in their URL.

 

Examples: www.norwichunion.mysite.co.uk Not permitted

 

 

Bing/Yahoo!:

 

Brand bidding on Bing & Yahoo! on this program is prohibited and any affiliates found to be doing so will be removed from the program. Any commission made on these sales will not be paid by the merchant.

 

Brand + Product bidding is not allowed on Bing & Yahoo!

Affiliates are permitted to use Brand terms in their Ad copy on Bing & Yahoo!

 

Examples of terms affiliates should not bid on or appear against are below:

 

  • Brand-only keywords - 'Norwich Union', 'Aviva', 'Norwich Union Direct'
  • Misspellings of brand-only keywords - 'Norwihc Union', 'Norwich Unoin', 'Avivra' etc

 

Affiliate Display URLs -

 

  • No affiliate is allowed to use any Norwich Union or Aviva domains.
  • Affiliates must not have reference to Norwich Union or Aviva as /norwichunion or /aviva at the end of their domain.
  • Affiliates may not use the term as a subdomain in their URL.

 

Examples: www.norwichunion.mysite.co.uk Not permitted