At Littlewoods we have brought the very best fashion and home ideas to UK homes since 1932. We have over 50,000 items online including the biggest brands from the high street, exclusive designs and fantastic fashion advice from Coleen Rooney.


Attribution Period (Cookie Length)

30 Days


Affiliate Terms and Conditions


Brand Summary

Littlewoods has over 80 years heritage and these days is one of the largest online digital retailers in the UK.

From big brand fashion for all the family and the latest trends in home and furniture, to cutting edge technology, sports, leisure, beauty and toys, there really is something for everyone. There are over 50,000 great things to choose from at any one time and we have new products arriving on site every week.

Celebrities love us too. Myleene Klass, Coleen Rooney and Laurence Llewelyn-Bowen all design exclusive seasonal ranges.

And just when you thought shopping with Littlewoods couldn’t get any better, our customers can spread the cost as well as enjoying free standard delivery and returns direct to their door!


Commissions are paid on the basket value of the order once VAT, discounts and delivery have been removed. Littlewoods do not pay commissions on any financial service products which includes but is not limited to warranties, credit cards or insurance products.

Commissions are paid on gross despatches; this is anything that leaves The Very Group warehouse. Should the order not leave the warehouse for any reason e.g. not in stock, credit application rejected then the order will not qualify for commission. These orders will track in Awin as pending until The Very Group cross reference Awin tracked sales with their internal data sources to clarify the status of the order.

Commissions are only paid on sales from affiliates, adverts or campaigns that meet the minimum requirements specified in The Very Group terms and conditions. Any activity that results in a sale that does not meet these requirements will be rejected.

Commissions are paid on last click sales only. With the exception of ‘Direct to URL’ a sale involving an affiliate click will be rejected if a click from another The Very Group marketing channel follows the affiliate click. The Very Group endeavour to show affiliates only legitimate last click affiliate sales but unfortunately, in some instances non-last click affiliate sales will be shown in Awin. The Very Group reject non-last click affiliate involved sales in two ways;

  1. At source – The Very Group will not fire the affiliate tag if a performance marketing channel e.g. PPC or Retargeting, follows the affiliate click in an order journey. This means these sales will not be shown in Darwin as ‘pending’.
  2. At validation – The Very Group do fire the affiliate tag if an organic marketing channel e.g. social or SEO follows the affiliate click in an order journey. This means that some non-last click affiliate involved sales will be shown in Darwin. These sales will be shown as ‘pending’ and either ‘rejected’ or ‘accepted’ once The Very Group validate the data internally.

Commissions are only paid on sales in which both Affiliate Window and The Very Group are able to drop a cookie. Any sales tracked by any other method are not recognised by The Very Group and cannot be rewarded via commission. It is the affiliate’s responsibility to ensure the traffic they refer can be tracked via both Affiliate Window and The Very Group prior to setting live a Littlewoods campaign. The Very Group will not consider any applications for compensation post campaign due to sales tracked in alternative ways.


The Very Group do reward cross-device transactions irrespective of the position of the affiliate click in the customer journey. Cross-device transactions will only be considered using the Affiliate Window cross-device tracking product, any other product is not recognised by The Very Group.

The Very Group affiliate programme works on a 30-day cookie window. As long as a click from another marketing channel does not follow your click, you will be rewarded for transactions that occurred up to 30 days after your click took place.

Commission Structure

It is the preference of The Very Group to build bespoke commission deals with each publisher. However, we do have general rates if you do not wish to have those conversations, see below:

Voucher Code Affiliates

  • New & Existing Customer 2%

Cashback Affiliates

  • New Customer 7%
  • Existing Customer 1%

Loyalty Affiliates

  • New Customer 7%
  • New Customer Electricals 2%
  • Existing Customer 1%

Catalogue Sites

  • New Customer 4%
  • Existing Customer 3%

Price Comparison Affiliates

  • New Customer 4%
  • All Customer Electricals 2%
  • Existing Customer 3%

Shopping Directories

  • New Customer 5%
  • Existing Customer 4%
  • All Customer Electricals 2%

Mobile, Social and Video Affiliates

  • New Customer 9%
  • Existing Customer 8%
  • All Customer Electricals 2%

Editorial Content Affiliates

  • New Customer 8%
  • Existing Customer 7%
  • All Customer Electricals 2%


The Very Group want to ensure no customer is misled or served inaccurate information upon buying into any of our financial service products. The Very Group takes this very seriously and as a result, does not allow for the promotion of these products across the affiliate channel. Without written permission from The Very Group no affiliate has the permission to promote any of The Very Group financial service products, this includes but is not limited to;

3 months




buy now pay later



finance options

first order







split the cost

spread the cost

credit account

take 3

monthly payments

credit cards



insurance products

weekly payments

interest free

on credit

Any affiliate found to be promoting a financial service product without permission will have 24 hours to remove any reference to this or they will be removed from the programme and have all commissions for the period the advert was live, declined. If you are unsure of what constitutes a financial service product or you are unsure about what you have permission to promote, please get in touch.

The Very Group operates a strict two strikes rule whereby if an affiliate is found to be hosting incompliant content more than twice in three months* they will face immediate suspension.

*this is applicable to both brands under the umbrella of The Very Group. For example if you are found to have one instance of incompliant content on Very and one instance on Littlewoods this constitutes as two strikes and you will face automatic suspension.

No affiliate has permission to alter any existing creative or produce their own creative to promote The Very Group brands upon any of their communication methods. The Very Group are willing to consider briefs from affiliates to produce compliant creative in-house. However, all briefs must be submitted 14 days in advance of the campaign going live otherwise, it will not be possible for The Very Group to support. Affiliates may put live banners, copy, links and another form of creative should they send it through to The Very Group for approval in advance. Affiliates must give The Very Group 7 days notice to turn around approvals. Any affiliate found to be using creative which has not been either produced or approved by The Very Group will have 24 hours to remove or risk being removed from the programme and having commissions declined for the period.

All affiliates running a planned Littlewoods campaign or advert must feature an end date. If the affiliate does not feature the end date, any tenancies or commission increases will be reversed and the campaign will be cancelled immediately.

A product data feed is provided with the most accurate pricing available every day through the Affiliate Window interface. This is uploaded and refreshed every day.

Affiliates are requested to make every effort to maintain the most current pricing information in their promotions.

Voucher Codes

Affiliates may only promote vouchers codes which have been provided to them directly from The Very Group affiliate team. Any affiliate found using non-authorised voucher codes will have 24 hours to remove or risk suspension from the programme with all commissions reversed for the period the code was live.

Any affiliates approved to promote The Very Group voucher codes must do so in accordance with the terms and conditions prescribed to you by The Very Group. Upon approval The Very Group will guide you through the process to compliantly promote voucher codes. If the voucher code is not promoted in a complaint manner the affiliate will have it removed from them, and face suspension from the programme if the advert is not taken down in 24 hours.


It is important all cashback partners clearly state the below terms and conditions when promoting The Very Group cashback to their members:

  • Cashback will be rejected should it be redeemed in conjunction with a voucher code
  • Cashback will only be rewarded should the user purchase from Littlewoods immediately after activating the cashback. Should the user visit another marketing channel between activating cashback and purchasing, the cashback will be declined. It is advisable you recommend your users activate the cashback and purchase within the same session.
  • Cashback is not paid on VAT, delivery or financial services
  • Disputed transactions will only be considered should the user submit a valid order reference/ID and transaction amount with their claim
  • New customers must register and make a purchase via the affiliate in the same session to qualify for new customer cashback
  • Cashback will not be paid on iPhone sales

SEO guidelines

Prohibited Web Site Domain Keywords:

Affiliates must not include the terms “Littlewoods”, “Savoir”, “Love Label”, “Goodsouls”, “Swan”, “Ladybird”, “South”, “Colleen Rooney”, “Carol Vorderman”, “Fearne Cotton”, “Holly Willoughby”, “Jameela Jamil”, “Myleene Klass”, “Lynda Bellingham” (or misspellings of) any higher than the second directory of their site, e.g: is permitted. would not be permitted.

Title tags:

Affiliates must not use “/” in the HTML title tag.

Affiliates should also not use any term or phrase which would indicate the affiliate’s website is the ‘official’ Littlewoods website, e.g. “Shop online at Littlewoods”, “Littlewoods website” etc.

Brand Exclusions

Affiliates must not promote the below-Branded products on site via the Littlewoods affiliate programme. Doing so will result in your removal from the programme unless changes are made within 24 hours.

  • AllSaints
  • Versace Jeans Couture
  • Kenzo
  • McQ Alexander McQueen
  • Melissa
  • kate spade new york
  • For Love & Lemons
  • Belstaff
  • Kat Maconie
  • L.K. Bennett
  • Fabienne Chapot
  • Radley

This list can be amended at any time, it is the affiliate’s responsibility to keep up to date with the brands that cannot be promoted.

Site scraping

All affiliates must request prior permission before scrapping the Littlewoods site. To be considered please provide list of IP addresses you will scrape from, times you want to scrape and speed at which you will crawl the site

Representation of

Affiliates should make it clear when promoting that they are not the official website; this includes but is not limited to the creation of mobile applications.

Publishers may not use any former brand names in any copy displayed about Littlewoods on their site, including, but not limited to; Index, Additions and Littlewoods Direct.

Publishers cannot, under any circumstances use the product feed to advertise on Google Shopping (HTTP:// In the event that an affiliate is found in breach of this term, the person concerned will be removed from the programme.

You agree not to put the Littlewoods website into Frames or use masked URLs.

You agree not to run ‘Add to Favourite’ pop-ups or campaigns on your site that lead the consumer to believe they are bookmarking the official site.

You agree to allow users to navigate your site using the browser back button.

You agree not to include links or banners in any form of email or newsletter without the prior consent of the affiliate manager from The Very Group Home Shopping Limited (SDG). SDG must receive written confirmation that any emails or newsletters sent are ‘opt in’ emails, in accordance with the Data Protection Act 1998.

You agree not to use Littlewood's banners or links as Pop-ups or Pop-unders to your site.

You agree not to use the product data feed to generate pop-unders from your site in the form of spawning. This is the practice of displaying a pop under of a specific product page from the Littlewoods site, which is relevant to the search term used on a Search engine.

You agree not to alter any of the creative or logos presented in the Awin interface and to only use those that are available.

Affiliate Window actively search affiliates using Malware, Spyware and Adware. Any affiliate found actively using these methods will be removed from the programme, and their sales will be rejected.

You agree to send The Very Group the copy you plan to use in any solus (Littlewoods themed) emails at least one week prior to sending. No solus email can be sent without approval from the SDG affiliate team.


No affiliate has the right to bid on any of The Very Group brands, celebrities, brand names, stocked brands without prior permissions. All affiliates must negatively match against all The Very Group brands, celebrities, brand names and stocked brands or risk suspension from the programme.

Universal Cart

The Very Group do not work with publishers on a Universal Cart model and do not permit publishers to purchase on behalf of the customer. If you work on a Universal Cart model or are planning to implement this model (or something similar) then please contact The Very Group affiliate team to discuss this.

Unsuitable Content

By entering into an affiliation with Littlewoods you comply with the following:

  • My Site does not promote sexually explicit, violent or defamatory material nor does it promote illegal activities
  • My Site does not promote discrimination based on race, sex, religion, natural origin, physical disability, sexual orientation or age.
  • My sites does not promote any politics or have any political agenda
  • My site does not promote gambling or gambling services