Learning more and building the best is what we stand for. Our goal is to help every parent feel confident. Our play products are designed by child development experts with the simplest, purest purpose: to be exactly what children need at each stage.


Attribution Period (Cookie Length)

30 Days

Lovevery® Affiliate Program Terms and Conditions 


These Lovevery Affiliate Program Terms and Conditions (these “Terms”) are a legally binding agreement between you (“You” or “Your”), as a Lovevery Affiliate participating in the Lovevery Affiliate Program, and Lovevery Europe B.V., a private limited liability company with its principal place of business in Amsterdam, The Netherlands (“Lovevery”, “We”, “Our”, or “Us”), and govern Your participation in the Lovevery Affiliate Program (the “Program”) and access and use of the Program platform(s), and resources and materials provided in connection with the Program and/or via such platform(s) (collectively, the “Platform”).

BY ENROLLING AND PARTICIPATING IN THE PROGRAM, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, ACCEPT, AND AGREE TO BE LEGALLY BOUND BY A THESE TERMS AND THE OTHER PROGRAM TERMS (AS DEFINED BELOW). You also acknowledge and agree that Lovevery does not accept any terms, conditions, or other requirements applied by You to the promotion of Lovevery or its products from time to time, whether or not such terms, conditions, or other requirements conflict with these terms. IF YOU DO NOT AGREE TO BE LEGALLY BOUND BY THESE TERMS AND THE OTHER PROGRAM TERMS, YOU ARE NOT ALLOWED TO PARTICIPATE IN THE PROGRAM. 


1.         Eligibility. To participate in the Program as a Lovevery Affiliate (“Affiliate”), You must be (a) a legal resident of the European Union or European Economic Area (collectively, the “European Union”), the United Kingdom, or Switzerland, (b) at least 18 years old, and (c) operate one or more websites, mobile applications, social networking or media pages, or subscription newsletters (each, a “Site”). Employees, officers, and directors of Lovevery, and their immediate family members (i.e., parents, children, spouses or partners, grandparents, grandchildren, aunts, uncles, nieces, or nephews) are not eligible to participate in the Program.


2.        Enrollment; Removal. You may enroll in the Program if You meet the requirements set forth in Section 1 and agree to abide by these Terms and the other Program Terms. Following Your enrollment into the Program, Lovevery expressly reserves the right to suspend or terminate Your participation in the Program, and deactivate Your access to the Platform, for any or no reason, with or without cause, at any time in Our discretion. You have no right to be notified, and We do not anticipate notifying You, of Your suspension or termination from the Program and/or deactivation from the Platform. Lovevery further expressly reserves the right to modify, suspend, or terminate the Program, and/or modify these Terms, Lovevery’s Privacy Statement (the “Privacy Statement”), and the other terms and conditions applicable to the Program, or Your involvement therein, at any given time (collectively, the “Program Terms”), in whole or in part, at any time in its discretion, for any or no reason, and without notice to You.  The Program Terms (other than these Terms) are incorporated by reference into these Terms and apply to Your participation in the Program. When you register, you must fill in all the information Lovevery requests completely and truthfully. Lovevery has the right to refuse an application without giving reasons.


3.         Compensation

a.         Basics. In consideration for promoting Lovevery products and services as an Affiliate by referring potential customers to Affiliate promo codes, discount codes, and links via email or Your Site(s) (“Your services”) in accordance with these Terms, and the rights and releases granted herein, Lovevery shall compensate You, and You agree to accept as full consideration for Your services, the compensation and benefits (which may include cash payments, goods, and/or other benefits) described in or on the Platform at any given time. If, in the performance of Your services, You violate these Terms, in Lovevery’s sole discretion, You will not be entitled to any compensation for Your services and will be subject to compensation payment reversal. Lovevery expressly reserves the right to modify the compensation described in or on the Platform at any time in its discretion, for any or no reason. We will provide You at least seven (7) days’ advance notice of modifications to the Program’s compensation structure, which we may, among other methods, provide you by email or by modifying the compensation described in or on the Platform at least seven (7) days before the modification becomes effective.

b.         Disputes. You must raise all compensation disputes by emailing Lovevery’s Marketing team at within sixty (60) days of the date the applicable order for Lovevery products or services is placed . If You dispute a compensation payment, or non-payment, more than sixty (60) days from the date on which the applicable order was placed, Lovevery has no obligation to make any such compensation payment on the order.

c.         Returns, Cancellations, Non-Shipment. Lovevery reserves the right to reverse, or reduce or net out from future compensation, compensation payments for orders for Lovevery products or services that have been returned, canceled, or not shipped within sixty (60) days of the initial purchase date.

d.         Terms of Service. Lovevery’s Terms of Service (the “Terms of Service”) apply to all orders for Lovevery products or services. You will not be entitled to any compensation, and will be subject to compensation payment reversal, for orders made in violation of the Terms of Service.

4.        Use of Platform and Access to Program Materials. Upon Your enrollment in the Program, Lovevery shall authorize You, for Your personal use only in connection with the Program, to access and use the Platform and view, download, and print materials provided in connection with the Program. You may not make any modifications to the Program materials (including with respect to copyright, trademark, or other proprietary notices contained in the materials). You will keep all of these materials confidential, and will not sell, distribute, describe, summarize, or otherwise reveal these materials or their content to any other person or entity, except as may be expressly permitted or directed by Lovevery in connection with the Program. We will let You know which Program materials You can share with persons or entities unaffiliated with the Program.


5.         Your Responsibilities


  1. Platform and Your Content. You are solely responsible for: (a) Your use of the Platform, including all of its features and functionality; (b) any content, data, or information You generate, provide, or utilize via the Platform, including personally identifiable information about Yourself, Your children or wards, or any of Your other family members (“Your Content”); and (c) any consequences of or associated with any of the foregoing. Do not copy, upload, or share content, information, or data to the Platform unless You are confident You have the necessary rights to do so. Lovevery is not responsible for the conduct of, or content, information, or data provided by, You or of any other user of the Platform.


  1. Advertisements


  1. In performing Your services, You may use the banner advertisements, button links, product information, Lovevery logos and text links to Our websites (or any mirror or successor site) (each, a “Lovevery Site”) and/or other advertisements promoting Our products and events that are provided to You by Lovevery through the Platform (“Advertisements”). You may also use create your own links and creative materials to promote Us through the Program, provided that Lovevery reserves the right to review and reject any such links or creative materials, for any or no reason and at any time; and, if any such links or creative materials are rejected, You must remove the rejected links and/or materials from Your Site(s) immediately after receiving notice of such rejection. 


  1. You may not modify any Advertisements without Our prior written consent. You may not include price information in Your descriptions unless such price information is provided to You and approved by Lovevery. Each link connecting users of Your Site(s) to a Lovevery Site shall not alter the look, feel, or functionality of a Lovevery Site. The Advertisements may not be used in a manner that would disparage Lovevery or its products or services.


  1. You may not use Advertisements, links, or other materials in any manner that might imply that any goods, services, websites, publications, or other materials that do not originate from Lovevery are sponsored, endorsed, licensed by, or affiliated with Lovevery. You may not incorporate or use the Advertisements, links, or other materials in any manner as part of, or in close proximity to, another company’s name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks. You must display Your own logo(s), business name, product names, or other branding in a primary and more prominent position than the Advertisements, links, and other materials.


  1. Site Restrictions. Your Site(s) (including the Advertisements, links, and materials provided available therein) must not: (a) mislead others, contain false source-identifying information, contain or transmit any malicious or unsolicited software or engage in spamming or indiscriminate advertising; (b) contain or promote any content that is libelous, defamatory, obscene, abusive, pornographic, violent, indecent, threatening, harassing, deceptive, threatening, bigoted, hate-oriented, illegal, targeted at persons under the age of 18, violates or infringes other people’s intellectual property, privacy, publicity, or other laws or legal rights of any third party, or offers any illegal good or service; (c) engage in the sale or promotion of pornography, tobacco, firearms, alcoholic beverages, gambling, or any illegal activity; (d) have previously been terminated from the Program; or (e) or promote or link to any other websites that do or promote any of the foregoing. You remain solely responsible for the content of Your Site(s) and its compliance with all applicable laws and regulations.


  1. Restricted Activities. As an Affiliate, You are subject to, and agree to, the following restrictions: 


  1. Use of Lovevery Marks. You shall not: (1) make any representations, either express or implied, or create an appearance that a visitor to Your Site(s) is visiting a Lovevery Site (e.g., “framing” a Lovevery Site); or (2) use any mark, name, or domain name of any type which is confusingly similar to “Lovevery” or other Lovevery Marks (as defined below).


  1. Paid Search Marketing. You shall not bid on any trademark or service mark keywords that could be associated with Lovevery (e.g., “Lovevery,” “,”,” “,” or other Marks (as defined below)) or its products or services (e.g., product names, such as “The Play Kits”, “The Charmer”, “The Block Set”, or the “Montessori Play Shelf”), or any variations, adaptations or misspellings thereof. This includes any trademarked or service marked keyword in combination with any other words or symbols. Bidding on “Lovevery Coupon(s)” or any match type is prohibited. Direct linking and forced redirects to any Lovevery Site(s) are prohibited when performing search engine marketing. You must direct traffic to Your own landing page from within paid search. You shall not solicit or target users who access any Lovevery Site(s) from Your Site(s) with any promotions or offerings of goods or services that compete with the goods or services that We offer; provided, however, that the foregoing limitations will not prohibit You from soliciting or targeting a group of all, or substantially all, users who access Your Site(s).


  1. Linking to Lovevery. The Advertisements may be displayed on Your Site(s), but only as a hotlink to Lovevery Site(s). You may not use link shorteners without Our prior written approval. Beyond link shortening, any type of link cloaking is prohibited. If You fail to provide accurate referring domains upon request from Lovevery, You will be subject to, among other potential consequences, compensation reversal.


  1. Pop-Up and Pop-Under Advertising; Browser Extensions. You shall not engage in pop-up or pop-under advertising using any means involving third party properties and/or services (i.e., pop-up and pop-under advertising is only acceptable on a first party basis when triggered by Your Site(s)’ content or by downloadable software applications for which You are the owner and operator). You shall also not engage in any browser extension promotions or utilize browser extensions or code injections in connection with Your services. 


  1. Coupon/Deal Marketing. You shall not post non-Affiliate order level coupons, promo codes, discount codes, or links without Our prior written consent. User generated content that contains unauthorized coupons, promo codes, discounts codes, or links is not allowed to appear on the Platform or any page where an Affiliate link to Lovevery is present. If You are found promoting any unauthorized promo codes, discount codes, or links, all of Your commissions for the given period will be subject to a reversal.


  1. Site Usage. You shall not use Lovevery’s property, including, but not limited to, the Platform and any Lovevery Site(s) or platform, to direct traffic to websites or social media pages or accounts which You own or where You have placed Affiliate links back to the Platform or any Lovevery Site(s) or platforms. You shall not use or otherwise incorporate the word “Lovevery” or variations thereof in the domain name(s) of Your Site(s). 


  1. Ordering. You shall not use an Affiliate account to place orders for Lovevery products and services for Your personal use.


  1. Spam and Electronic Messages. You shall not send commercial electronic mail messages, as defined in the US CAN-SPAM Act of 2003, and similar applicable laws, rules, and regulations (collectively, the “Spam Acts”), with respect to the Program. For clarification, this does not prohibit Lovevery from sending transactional or relationship messages, as defined in the Spam Acts. In addition, You may not send any e-mails that refer to Lovevery, advertises any Lovevery product, or links to any Lovevery Site unless the content referring to Lovevery has been provided to You by Lovevery or has been previously approved in writing by Lovevery. Except as expressly authorized by Lovevery, any and all electronic messages initiated or sent by You or on Your behalf must identify You as the sender and may not suggest, imply, mislead, or be likely to mislead a recipient into believing that a Lovevery Site is the sender or sponsor of, or has induced You to send, such electronic messages. Furthermore, You agree that the use and the sending out of any and all electronical messages is conducted in compliance with local applicable e-commerce marketing and data protection laws, rules and regulations. You shall not use a return address, subject heading, header information, or message contents that misleads or confuses or is likely to mislead or confuse a recipient that Lovevery is the sender.


  1. Privacy and Cookie Policy. You will develop and maintain a privacy policy in accordance with the specific regulation regarding data protection, such as the European General Data Protection Regulation (GDPR), which shall accurately describe the information collection, storage, sharing, and use practices of Your Site(s), including but not limited to, the type of information collected, how the information is collected and used, and with whom the information is shared. Your Site(s) must have a prominent link to Your privacy policy. You will also develop and maintain a cookie policy where required by law (i.e. in the case you use tracking cookies on Your Site(s)), and have a prominent link to Your cookie policy.


  1. Public Announcements. You may not mention Lovevery in a press release or other public statement (other than the Advertisements) unless You have received prior written approval from Lovevery.


Please find the full Lovevery® Affiliate Program Terms and Conditions in the document tab.

These Terms were last updated on March 29, 2022.