Paired, the #1 app for couples, is your guide to a happy relationship via fun daily questions, quizzes and expert advice designed to improve communication and deepen intimacy.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days

Welcome to the Paired Affiliate Programme, it’s great to have you here.

A little about us….

Paired is the #1 app for couples to improve communication, stay connected, and deepen intimacy.

The app combines fun daily questions and quizzes that partners swap answers to with relationship tips from leading therapists and academics. Our app is suitable for everyone, whatever their sexuality and whether they are in a serious relationship, married, or a new couple. Researchers from The Open University and the University of Brighton found that couples who used Paired for 3 months saw a 36% improvement in relationship quality, among other benefits.

We were also named one of Google's 'Best Apps of 2020' and awarded 'App of the Day' by Apple in December 2020.

Why promote Paired?

Highly competitive commission rates
* #1 app for couples
* Exciting promotions
* Direct access to the Paired affiliates team
* Fast approval of publishers
* Timely commission payments
* Regularly updated, engaging content
* Collaborative working with the opportunity to run innovative campaigns
* Cross-device tracking enabled
* Multi-award-winning app – Google Play Best of 2020 winner & Apple App of the Day (December 2020)
* Excellent user reviews on both the Apple App Store and Google Play Store


Commission is up to 20% and will be paid on purchases of the annual or monthly Premium subscription made either within the Paired app or on the Paired website.

Paired validations are processed on a regular basis and are subject to a 45 day validation period.

Banners & Creative

Publishers must use creative and text links supplied directly through the network and this content must not be altered by the Publisher.

Any banners being used must be served from the network and not hardcoded into the site, so updates made to those available through the network may take immediate effect.

For all bespoke banner sizes or creative requests, please contact us at

Publisher applications

We process publisher applications on a regular basis and aim to either accept or decline an application within 5 working days of the application date.

PPC restrictions

Publishers promoting Paired via PPC will not be entitled to commission. Publishers may not bid on any brand terms, brand + generic, misspells or any other variation of the brand including but not limited to: Paired, Paired couples app, Paired relationship app, All publishers must negative match all Paired brand terms, misspells and variations. 

Cashback websites

Cashback cannot be redeemed in conjunction with any other Paired offer (offline or online). Any users that click through from a cashback website and purchase Paired’s premium subscription will be entitled to the offer stated on the cashback website. Users who click through from a cashback site and enter a promotional code associated with a different promotion will not be entitled to cashback.

Voucher code websites and use of voucher codes

Affiliates may only promote codes that are provided through the Paired affiliate programme. Payment of commission may be withheld if unauthoirsed voucher codes are used in an affiliate sale.


Your commission will be paid to you monthly, any queries regarding when you will receive this payment should be directed to 

Commission queries

Affiliates must raise any queries over missing commission within 3 months of the transaction date. Any queries raised after this time will not be paid out.


If you operate a subnetwork through your publisher account you must inform the Paired affiliate team and a list of all URLs promoting Paired should be supplied. Paired reserves the right to decline individual URLs if not deemed editorially appropriate.

Promotional offers

Promotion offered on Paired Premium is a Welcome Offer available on our website or for the user's first 24 hours in the app. The promotion is only available on purchases of the annual Premium subscription, which comes with a 7-day free trial.

ASA compliance

All content and affiliate linking must be ASA compliant. For further details please read the full ASA disclosure guide here:


Paired is currently available in English, with a rollout of other languages planned in 2021. Contact the Paired affiliate team for more information.

Feedback support

If you have any questions or suggestions about the programme we would be happy to hear from you. Please contact with your comments.


In applying for the Paired affiliate programme you are agreeing to the above terms and conditions.

Anyone found infringing on these terms will be immediately warned and may have commissions reversed. We reserve the right to withhold commission during this time. Reactivation of your account will be decided on a case-by-case basis.


We’re looking forward to working together to make this partnership great.

Paired affiliate team
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