PPC Policy Paid Search Activity
Affiliates may run a PPC programme as part of their affiliate campaign however the following rules strictly apply:
Thorntons operates a strict policy on PPC Activity. The following types of keywords are restricted for use in any paid search activity of affiliates on the campaign:
* Brand: Thorntons
* Extended brand: e.g. thorntons.co.uk, Thorntons Stores, Thorntons Vouchers, Thorntons Voucher codes, Thorntons discount codes, Thorntons codes etc.
* Misspellings: e.g. Thornton’s, thrntons etc.
In order to avoid any broadmatching issues, affiliates must add Thorntons and as a negative keyword in all paid search activity.
Affiliates may not use www.thorntons.co.uk in the display URL of their PPC campaign.
Affiliates also must not use the Thorntons in any paid search activity, whether this is in ad text, title or display URLs.
We do not allow direct linking on our programme.
Affiliates found to be bidding on restricted terms will have pending transactions cancelled and may face temporary suspension from the programme.
Thorntons offer/promotion code terms
When an affiliate promotes a Thorntons offer/promotional code, they must include the relevent terms and conditions for the particular promotion.
If an affiliate fails to do this they will be asked by Awin or Thorntons to remove the promotion from their website.
Please note that use of any promotional/voucher codes that haven’t been issued to you by Thorntons or Awin, will result in the sales being declined. This includes voucher codes that were exclusively given to another affiliate or codes from other online sources.
In instances where exclusive codes have been issued to the cashback and/or loyalty site directly by Thorntons or Awin, the user will be eligible to earn cashback/ points.
For any sites that display commission rates, please ensure that this is clearly stated on your websites to ensure customers/members are aware of these T&C!
Promotion of Thorntons by email affiliates is not permitted.
Affiliates are only permitted to promote Thorntons offers which are communicated in Awin newsletters. If you wish to include Thorntons in your communications to your user base, you will be required to submit the communication to Thorntons for approval prior to sending it out.