Playful Promises, the home of London designed iconic brands: Playful Promises, Wolf & Whistle, Peek & Beau, Regalia, Gabi Fresh, Fuller Figure Fuller Bust and Bettie Page Lingerie. We are here for all your lingerie, swim and activewear, in a wide range

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days



Commissions are paid on the basket value of the order once discounts and delivery have been removed. 


Commissions are paid on gross despatches; this is anything that leaves Playful Promises warehouse. Should the order not leave the warehouse for any reason e.g. not in stock then the order will not qualify for commission. 


Commissions are only paid on sales from affiliates, adverts or campaigns that meet the minimum requirements specified in Playful Promises terms and conditions. Any activity that results in a sale that does not meet these requirements will be rejected.


Commissions are paid on last click sales only. With the exception of ‘Direct to URL’ a sale involving  an affiliate click will be rejected if a click from another Playful Promises marketing channel follows the affiliate click. Playful Promises endeavour to show affiliates only legitimate last click affiliate sales but unfortunately in some instances non last click affiliate sales will be rejected.


Commissions are only paid on sales in which both Awin and Playful Promises are able to drop a cookie. Any sales tracked by any other method are not recognised by Playful Promises and cannot be rewarded via commission. It is the affiliate’s responsibility to ensure the traffic they refer can be tracked via both Awin and Playful Promises prior to setting live a Playful Promises campaign. Playful Promises will not consider any applications for compensation post campaign due to sales tracked in alternative ways.



Playful Promises do reward cross device transactions irrespective of the position of the affiliate click in the customer journey. Cross device transactions will only be considered using the Awin cross device tracking product, any other product is not recognised by Playful Promises.


Playful Promises affiliate programme works on a 30 day cookie window. As long as a click from another marketing channel does not follow your click, you will be rewarded for transactions that occurred up to 30 days after your click took place.


Commission Structure


It is the preference of Playful Promises to build bespoke commission deals with each publisher. Please feel free to reach out to us at


Voucher Code Affiliates – Please contact the affiliate team for Voucher codes



No affiliate has permission to alter any existing creative or produce their own creative to promote Playful Promises upon any of their communication methods. Playful Promises are willing to consider briefs from affiliates to produce compliant creative in-house. However, all briefs must be submitted 14 days in advance of the campaign going live otherwise it will not be possible for Playful Promises to support. Affiliates may put live banners, copy, links and other form of creative should they send it through to Playful Promises for approval in advance. Affiliates must give Playful Promises 7 days notice to turn around approvals. Any affiliate found to be using creative which has not been either produced or approved by Playful Promises will have 24 hours to remove or risk being removed from the programme and having commissions declined for the period.


Playful Promises operates a strict two strikes rule whereby if an affiliate is found to be hosting incompliant content more than twice in three months they will face immediate suspension.


All affiliates running a planned Playful Promises campaign or advert must feature an end date. If the affiliate does not feature the end date, any tenancies or commission increases will be reversed and the campaign will be cancelled immediately.



Affiliates are requested to make every effort to maintain the most current pricing information in their promotions.


Voucher Codes

Voucher codes are created and issued to individuals/affiliates on a case-by-case basis. You should not use a voucher code that has not been created for you. Affiliate commission that is generated from a sale using a non-authorised voucher code will not be paid.


Affiliates may only promote vouchers codes which have been provided to them directly from Playful Promises affiliate team. Any affiliate found using non authorised voucher codes will have 24 hours to remove or risk suspension from the programme with all commissions reversed for the period the code was live.


Any affiliates approved to promote Playful Promises voucher codes must do so in accordance with the terms and conditions prescribed to you by Playful Promises. Upon approval Playful Promises will guide you through the process to compliantly promote voucher codes. If the voucher code is not promoted in a complaint manner the affiliate will have it removed from them, and face suspension from the programme if the advert is not taken down in 24 hours.




It is important all cashback partners clearly state the below terms and conditions when promoting Playful Promises cashback to their members:


Cashback will be rejected should it be redeemed in conjunction with a voucher code

Cashback will only be rewarded should the user purchase from Playful Promises immediately after activating the cashback. Should the user visit another marketing channel between activating cashback and purchasing, the cashback will be declined. It is advisable you recommend your users activate the cashback and purchase within the same session.

Cashback is not paid on VAT, or delivery.

Disputed transactions will only be considered should the user submit a valid order reference/ID and transaction amount with their claim

New customers must register and make a purchase via the affiliate in the same session to qualify for new customer cashback is permitted. would not be permitted.


Title tags:


Affiliates must not use “” in the HTML title tag.


Affiliates should also not use any term or phrase which would indicate the affiliate’s website is the ‘official’ Playful Promises website, e.g. “Shop online at Playful Promises”, “Playful Promises website” etc.


Site scrapping


All affiliates must request prior permission before scrapping the Playful Promises site. To be considered please provide list of IP addresses you will scrape from, times you want to scrape and speed at which your will crawl the site


Representation of Playful Promises


Affiliates should make it clear when promoting Playful Promises that they are not the official Playful website; this includes but is not limited to the creation of mobile applications.


Publishers may not use any former brand names in any copy displayed about Playful Promises on their site, including, but not limited to; Index, Additions and Littlewoods Direct.


Publishers cannot, under any circumstances use the product feed to advertise on Google Shopping (http:// In the event that an affiliate is found in breach of this term, the person concerned will be removed from the programme.


You agree not to put the Playful Promises website into Frames or use masked URLs.


You agree not to run ‘Add to Favourite’ pop ups or campaigns on your site that lead the consumer to believe they are bookmarking the official www.Playful Promises site.


You agree to allow users to navigate your site using the browser back button.


You agree not to include links or banners in any form of email or newsletter without the prior consent of the affiliate manager from Playful Promises. Playful Promises must receive written confirmation that any emails or newsletters sent are ‘opt in’ emails, in accordance with the Data Protection Act 1998.


You agree not to use Playful Promises banners or links as Pop ups or Pop unders to your site.


You agree not to use the product data-feed to generate pop unders from your site in the form of spawning. This is the practice of displaying a pop under of a specific product page from the Playful Promises site, which is relevant to the search term used on a Search engine.


You agree not to alter any of the creative or logos presented in the Awin interface and to only use those that are available.


Awin actively search affiliates using Malware, Spyware and Adware. Any affiliate found actively using these methods will be removed from the programme, and their sales will be rejected.


You agree to send Playful Promises the copy you plan to use in any solus (Playful Promises themed) emails at least one week prior to sending. No solus email can be sent without approval from the SDG affiliate team.


Pending publisher applications to join the program

If you have applied to join this affiliate program, we will aim to contact you twice. If we do not hear back from you after the second contact attempt, we will reject your application to the program.


Unsuitable Content


By entering into an affiliation with Playful Promises you comply with the following:


My Site does not promote sexually explicit, violent or defamatory material nor does it promote illegal activities

My Site does not promote discrimination based on race, sex, religion, natural origin, physical disability, sexual orientation or age.

My sites does not promote any politics or have any political agenda

My site does not promote gambling or gambling services. 


If you have any further questions, please free to reach out to the Affiliate team.


Updated: 19.01.21