GENERAL GUIDELINES
Programme Restrictions
Unless explicitly authorised otherwise by Antipodes UK the following Programme restrictions apply:
Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘Antipodes UK’ or misspellings of ‘’Antipodes UK’ in the URL.
Affiliates must not include Antipodes UK Brand Terms, or misspelt variations of the same, in the sub-domain of their website’s URL. For example, http://AntipodesUK.affiliate.com.
Affiliates may use correctly spelt Antipodes UK Brand Terms after the domain of their website’s URL. For example, http://www.affiliate.com/AntipodesUK
Affiliates are not allowed to register the brand Antipodes UK or any variation of it on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Awin terms and conditions, in particular section 7. Intellectual Property Rights of the Awin code of conduct.
Affiliates must not post on any official Antipodes UK social media platform in order to attempt to drive visitors to their webpage.
Direct linking to Antipodes UK website from paid social media is prohibited.
Any affiliates who do not abide by these rules risk having their commissions set to zero and possible suspension.
Discount codes Policy
We encourage affiliates to contact us for exclusive voucher/discount codes and additional incentives.
Affiliates may only promote codes that are provided through the affiliate programme (either through our account or directly from the Affiliate Manager).
We reserve the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.
Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines.
Affiliate PPC Guidelines
Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).
PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity.
These Affiliate PPC restrictions apply to and include The Hut Group parent site, its sister sites and any of its subsidiaries.
Keywords
Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).
Restrictions include, but are not limited to the following:
Antipodes UK
Antipodess UK
AntipodesUK
Antipodesuk
Antipodesuk.com
Anti-podes UK
Site Specific Guidelines
In addition to the General Guidelines outlined previously, when working with The Hut Group, affiliates must add the following terms as negative broad match to all PPC activity on any platform:
{Antipodes UK & .com variations}
Unless prior written consent is granted by the Group PPC Department, affiliates are not permitted to bid, or appear, on hybrid brand searches.
I.E {“ Antipodes UK + (product)”, “Antipodes UK + voucher”, “Antipodes UK+ discount”, “Antipodes UK + offers”}
Any affiliates found contravening any of the above conditions will be contacted by the Group PPC & Affiliate Teams and anyone in breach of these conditions may have their commissions declined and face suspension from the programme. The Hut Group, in cases of persistent rule breaking, reserves the right to decline commissions accrued from the activity.
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include:
PPC Brand
PPC Generic
Email Advertising
Direct Partnerships
Cookieless Vouchercode Tracking
Antipodes UK may use cookie-less voucher tracking for some of our influencer partners. This means that the transaction is always attributed to the publisher who is given the exclusive voucher. When the voucher is used, transactions will be tracked regardless of whether a click has happened or not. Please speak to your account contact for more information.
Social Content Creators
Please note if you wish to use affiliate links within your Instagram Stories and other social channels, you will need to use #ad as the only valid identifier to be ASA compliant. Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact. More information here: https://www.awin.com/gb/news-and-events/industry-news/affiliate-links-on-instagram-stories
Any queries may be addressed to the network or the specific programme contact.
