Twenty First Century Herbs

Terms and Conditions

Programme Restrictions

Unless explicitly authorised otherwise by Twenty First Century Herbs, the following Programme restrictions apply:

- Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘Twenty First Century Herbs’ or misspellings of ‘Twenty First Century Herbs’ in the URL. .
- Affiliates may use correctly spelt Twenty First Century Herbs Brand Terms after the domain of their website’s URL. 
- Affiliates are not allowed to register the brand  Twenty First Century Herbs or any variation of it on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Awin terms and conditions, in particular section 7. Intellectual Property Rights of the Awin code of conduct.
- Affiliates must not post on any official  Twenty First Century Herbs social media platform in order to attempt to drive visitors to their webpage.  Twenty First Century Herbs social media platforms include Facebook, Twitter and the MP Community/Forum.
- Direct linking to  Twenty First Century Herbs websites from paid social media is prohibited.

Any affiliates who do not abide by these rules risk having their commissions set to zero and possible suspension.

PPC Policy

Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).

PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity. 

Please do not use the word ‘official’ in your advertisements.

We are happy for affiliates to bid on generic terms, however direct linking is prohibited. Any affiliates who do not abide by these rules do risk having their commissions set to zero and possible suspension.

Discount codes

 Twenty First Century Herbs encourages affiliates to contact us for exclusive voucher/discount codes and additional incentives.

 Twenty First Century Herbs reserves the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.

Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this due date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe IAB voucher code best practice guidelines.

De-duplication Policy

All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include :

• PPC Brand
• PPC Generic
• Email Advertising
• Direct Partnerships
• Price Comparison
• Display & retargeting advertising
• Other Affiliate Networks
• In house referrer scheme (further details on this can be found below)

The In House Referrer Scheme 
Existing customers who have already purchased from  Twenty First Century Herbs will be sent an email explaining the referral scheme and how they can earn credit from driving new customers to the site.

For example:

• Existing customer logs into their account on  Twenty First Century Herbs and goes to referral section.
• Existing customer creates link to  Twenty First Century Herbs to share on social media.
• New customer clicks on that link and makes first purchase on  Twenty First Century Herbs either by entering referral code at checkout or after an automatic discount has been applied after clicking on a referral link.
• Existing customer receives credit to spend on Twenty First Century Herbs as a reward.

All referral sales will be de-duped against affiliate sales and there will be a slight change to the usual last-click method of tracking in certain circumstances:

• If a new customer uses a referral code or link then clicks an affiliate link (within 30 minutes of the first click), this sale will be attributed to the referral scheme
• If an affiliate link is used 30 minutes or more after the referral link is clicked and no referrer code is redeemed then the affiliate will still be awarded the last click and receive commission for this sale

Note: Whenever a referrer code is used, the sale will not track via affiliates.

Social Content Creators

All affiliate content on social media must be ASA compliant, read the ASA Guide here. If you wish to use affiliate links within your Instagram Stories and other social channels, use #ad as a valid identifier to be ASA compliant.

Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact. More information here: https://www.awin.com/gb/news-and-events/industry-news/affiliate-links-on-instagram-stories.

Any queries may be addressed to the network or the specific programme contact.